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Green Mountain (GMCR) Hit as Generic K-Cups Make Waves

September 4, 2012 1:11 PM EDT
Shares of Green Mountain (Nasdaq: GMCR) are weaker Tuesday as some generic K-cups are starting to make waves in the market.

Today, Supervalu (NYSE: SVU) said its Java Delight Uncup can be used with Green Mountain's Keurig single-serve coffee machine. It will be available this month.

Shares of Green Mountain are down 1.44 percent, but off the day's lows.


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