Birinyi Associates Boosts Priceline.com (PCLN) Stake in Q2; Sells Some Apple (AAPL), Google (GOOG)

Birinyi Associates filed its 13F for the quarter ended June 30th, 2012, today. Some of the more notable moves are below.

New positions:

• Intuitive Surgical Inc. (Nasdaq: ISRG) - at 2,375;
  
• JPMorgan Chase (NYSE: JPM) - at 27,400;
  
• Macy's (NYSE: M) - at 12,250; and
  
• Johnson & Johnson (NYSE: JNJ) - at 5,538.

Top market value increases:

• Priceline.com (Nasdaq: PCLN) - added 2,815 to 11,065;
  
• Chiptole Mexican Grille (NYSE: CMG) - added 3,415 to 13,215;
  
• Proctor & Gamble (NYSE: PG) - added 13,757 to 44,387; and
  
• MasterCard (NYSE: MA) - added 1,100 to 14,475.

Notable moves:

• Apple (Nasdaq: AAPL) - sold 665 to 41,585;
  
• Google (Nasdaq: GOOG) - sold 620 to 16,239;
  
• International Business Machines (NYSE: IBM) - bought 5,100 to 45,248;
  
• McDonald's Corp (NYSE: MCD) - sold 18,284 to 62,469.

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