Needham & Company Reiterates a 'Buy' on Zipcar (ZIP); Underpenetrated Markets Leave Significant Room

Needham & Company reiterates a 'Buy' on Zipcar (NASDAQ: ZIP) price target of $25.00.

Analyst, Kerry Rice, said, "We believe Zipcar can meet or exceed 2Q12 expectations. We believe competitors represent a headline risk, but beyond price Zipcar’s competitive advantages should increase its utilization and sustain its leading market share. We believe Zipcar’s competitive advantages include its technology platform, hyper-local business model, and positive consumer experience. We continue to believe this is an attractive entry point given the company’s long-term growth opportunities."

For an analyst ratings summary and ratings history on Zipcar click here. For more ratings news on Zipcar click here.

Shares of Zipcar closed at $11.75 yesterday.

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