Canaccord Genuity Morning Coffee on Microsoft (MSFT): Yammer Time
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Today's Overall Ratings:
Up: 8 | Down: 5 | New: 26
Rating Summary:
58 Buy, 11 Hold, 0 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 8 | Down: 5 | New: 26
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Canaccord Genuity Morning Coffee on Microsoft (Nasdaq: MSFT): Yammer time.
Microsoft is in discussions to acquire social media operator Yammer for as much as $1 billion, Bloomberg reported, citing two people familiar with the matter. The source said that a deal may be reached as soon as today. Yammer, launched in 2008, is essentially like Facebook (Nasdaq: FB) for businesses. It allows for group messaging between co-workers in real-time; private messaging; document and video upload and sharing, and access to a company directory. The service, which is available via desktop and mobile apps, as well as the Web, is used by more than 200,000 companies worldwide, including over 80% of Fortune 500 companies. Gaining closely-held Yammer would help Microsoft, the world’s largest software maker, add socialnetworking tools to the suite of products (such as Office 365 and Cloud) it offers corporate customers. It would also increase competition with Salesforce.com (NYSE: CRM), which recently bought in to social marketing through its acquisition of Buddy Media for $689 million, and Oracle (Nasdaq: ORCL), which picked up two companies that analyze data on social media sites.
Microsoft is in discussions to acquire social media operator Yammer for as much as $1 billion, Bloomberg reported, citing two people familiar with the matter. The source said that a deal may be reached as soon as today. Yammer, launched in 2008, is essentially like Facebook (Nasdaq: FB) for businesses. It allows for group messaging between co-workers in real-time; private messaging; document and video upload and sharing, and access to a company directory. The service, which is available via desktop and mobile apps, as well as the Web, is used by more than 200,000 companies worldwide, including over 80% of Fortune 500 companies. Gaining closely-held Yammer would help Microsoft, the world’s largest software maker, add socialnetworking tools to the suite of products (such as Office 365 and Cloud) it offers corporate customers. It would also increase competition with Salesforce.com (NYSE: CRM), which recently bought in to social marketing through its acquisition of Buddy Media for $689 million, and Oracle (Nasdaq: ORCL), which picked up two companies that analyze data on social media sites.
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