Campbell Soup (CPB) Appoints New Twitter, Facebook, Other Social Media Director
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Price: $23.95 +0.76%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 6.6%
EPS Growth %: -37.1%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 6.6%
EPS Growth %: -37.1%
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Campbell Soup Company (NYSE: CPB) announced the appointment of Adam Kmiec as Director, Digital Marketing and Social Media.
Kmiec will lead Campbell’s digital marketing and social media efforts to enhance consumer demand and build equity for the company and its brands.
Kmiec will be responsible for leading a global digital marketing and social media strategy that encompasses both consumer-facing communications and corporate initiatives. This will involve providing leadership, coordination and oversight of Campbell’s digital and social media activities and policies. He will report to Andrew Brennan, Vice President, Global Strategy, Advertising and Design, and will be based at the company’s world headquarters in Camden, New Jersey. In this role, Kmiec will work closely with Global Communications, Consumer Affairs, Investor Relations, Public Affairs and Corporate Responsibility functions and business unit marketing teams.
Kmiec will lead Campbell’s digital marketing and social media efforts to enhance consumer demand and build equity for the company and its brands.
Kmiec will be responsible for leading a global digital marketing and social media strategy that encompasses both consumer-facing communications and corporate initiatives. This will involve providing leadership, coordination and oversight of Campbell’s digital and social media activities and policies. He will report to Andrew Brennan, Vice President, Global Strategy, Advertising and Design, and will be based at the company’s world headquarters in Camden, New Jersey. In this role, Kmiec will work closely with Global Communications, Consumer Affairs, Investor Relations, Public Affairs and Corporate Responsibility functions and business unit marketing teams.
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