Canaccord Genuity Morning Coffee on Walt Disney (DIS); Smashing the Box Office...Hulk Style

May 8, 2012 10:55 AM EDT
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Price: $107.78 +0.43%

Rating Summary:
    35 Buy, 19 Hold, 4 Sell

Rating Trend: Up Up

Today's Overall Ratings:
    Up: 8 | Down: 5 | New: 26
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Canaccord Genuity Morning Coffee on Walt Disney (NYSE: DIS); Smashing the box office...Hulk style.

“The Avengers” proved that five superheroes are better than one by crushing Hollywood's record books with a massive $200.3 million in ticket sales over its opening weekend in U.S. and Canadian theatres. The film broke the $169.2 million record set in 2011 by “Harry Potter and the Deathly Hallows Part 2,” with Time Warner’s (NYSE: TWX) “The Lucky One” left in the dust at fourth with a $5.5 million opening. “The Avengers,” which brings together an international peacekeeping agency of superheroes to help protect the world from alien invaders, has also earned the best reviews since 2008’s “Iron Man,” notching a 94% fresh rating on Rotten Tomatoes. It is the first Marvel film being marketed and released by Disney, which in 2010 bought the rights to Marvel’s remaining two movie projects in its six-picture distribution deal with Paramount Pictures. Paramount had been earning only a distribution fee on the Marvel titles, whereas Disney retains the majority of the films’ profits. Overall, “The Avengers” has grossed over $641 million at the worldwide box office so far, properly avenging the studio’s last major release, “John Carter,” a failed science-fiction epic that prompted Disney to take a $200 million write-down. The numbers underscore Marvel’s staying power and Disney’s ability to capitalize on the brand, said Dave Hollis, executive VP for distribution. Beyond the box office, there is a “ton of enterprise-wide value for ancillary business, whether it be consumer products or the networks,” Hollis said.

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