Brady (BRC) Acquires Scandinavian Direct Marketer Runelandhs Försäljnings AB

May 2, 2012 2:15 PM EDT
Brady Corporation (NYSE: BRC), has acquired Runelandhs Försäljnings AB (“Runelandhs”), a direct marketer of industrial and office equipment, located in Kalmar, Sweden. Terms of the transaction were not disclosed.

Runelandhs, founded in 1992, offers a wide range of products for the maintenance, repair and operations (MRO) market via mail-order catalogs and internet sales. Its products include lifting, transport and warehouse equipment; workbenches and material handling supplies; products for environmental protection; and entrance, reception, and office furnishings. With annual sales of approximately $19 million (U.S.), Runelandhs serves more than 50,000 customers throughout Scandinavia.


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