HSN (HSNI) Acquires Family Lifestyle Brand Chasing Fireflies

April 2, 2012 5:24 PM EDT
HSN, Inc. (Nasdaq: HSNI) has acquired Chasing Fireflies LLC, a leading direct to consumer premium children's and family lifestyle brand, through HSNI's operating segment, Cornerstone Brands. The acquisition allows HSNI to participate in a fast-growing business with unique and proprietary products, strong customer loyalty and high digital penetration.

The co-founders of Chasing Fireflies will continue to run the business and oversee day-to-day operations from their office in Seattle, WA, while working closely with the Cornerstone team, led by CEO Mark Ethier, to drive growth.

Chasing Fireflies generated net sales of approximately $39 million in fiscal 2011. HSNI expects this acquisition to be accretive to earnings in the current fiscal year.


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