Clear Channel Outdoor (CCO) Promotes Rocky Sisson to Chief Revenue Officer
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Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today named advertising industry veteran Rocky Sisson to a new position of Chief Revenue Officer for Clear Channel Outdoor Americas. This new position will lead the company’s strategic efforts to develop new solutions that will enable advertisers to more effectively reach their customers.
Sisson, formerly EVP of Sales & Marketing at Clear Channel Outdoor Americas, will work closely with William Eccleshare, CEO of Clear Channel Outdoor Holdings, Inc., to lead the design, creation and delivery of innovative, high value “Out of Home” advertising opportunities for local, national, and global marketers and advertisers.
In this newly created position, Sisson will continue to be the leader of Clear Channel Outdoor Americas' sales team, overseeing Clear Channel Outdoor Americas' overall sales and marketing strategy, which includes national and local sales, new business development, and multicultural sales, a growing area of focus for CCOA. In addition, Sisson will lead the effort to identify and deliver innovative opportunities for advertisers seeking to reach their customers who are out of their home and more likely to make a purchase decision.
Sisson, formerly EVP of Sales & Marketing at Clear Channel Outdoor Americas, will work closely with William Eccleshare, CEO of Clear Channel Outdoor Holdings, Inc., to lead the design, creation and delivery of innovative, high value “Out of Home” advertising opportunities for local, national, and global marketers and advertisers.
In this newly created position, Sisson will continue to be the leader of Clear Channel Outdoor Americas' sales team, overseeing Clear Channel Outdoor Americas' overall sales and marketing strategy, which includes national and local sales, new business development, and multicultural sales, a growing area of focus for CCOA. In addition, Sisson will lead the effort to identify and deliver innovative opportunities for advertisers seeking to reach their customers who are out of their home and more likely to make a purchase decision.
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