Vitacost.com (VITC) Appoints Brian Helman as CFO

Vitacost.com, Inc. (Nasdaq: VITC) announced that Brian D. Helman was named Chief Financial Officer. Mr. Helman will join the Company at the end of February and will replace Stephen E. Markert, Jr. who has been serving as the Company's Chief Financial Officer on an interim basis since October 2010. Mr. Helman brings nearly 20 years of finance and accounting experience and was most recently Chief Financial Officer of Intermedix Corporation. Prior to joining Intermedix, Mr. Helman was Chief Financial Officer of Rosetta Stone Inc., where he directed all of the Company's financial activities in a rapid growth environment and led its initial public offering in 2009.

---

Serious News for Serious Traders! Try StreetInsider.com Premium Free!

---

You May Also Be Interested In

• McCormick board member to resign after CFO appointment at Best Buy
• Ford names Dave Carroll president of Ford Energy as Lisa Drake retires
• Lucid Group names three executives to commercial, finance, marketing roles