SodaStream (SODA) Has Shorts Squealing After Kraft Deal
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SodaStream (Nasdaq: SODA) is crunching the shorts in pre-open action following the Kraft (NYSE: KFT) partnership.
Shares are now up an astonishing 26 percent.
Traders are highlighting the 58% short interest.
Under the deal Kraft Foods will make its branded flavors for use with the SodaStream soda making system. Initial brands to participate will be several varieties of Crystal Light, a leading women's diet beverage, and Country Time, the number-one lemonade brand.
Shares are now up an astonishing 26 percent.
Traders are highlighting the 58% short interest.
Under the deal Kraft Foods will make its branded flavors for use with the SodaStream soda making system. Initial brands to participate will be several varieties of Crystal Light, a leading women's diet beverage, and Country Time, the number-one lemonade brand.
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