Deutsche Bank Starts 7 Days Group Holdings (SVN) at Buy; Upside Potential

Deutsche Bank initiates coverage on 7 Days Group Holdings (NYSE: SVN) with a Buy. PT $18.80.

Deutsche analyst says, "As the second-largest player in the industry, SVN should continue to benefit from secular growth in China's economy hotel sector. SVN's strong loyalty programme and a popular online platform have lowered its customer-acquisition cost, while its superior operating efficiency has enabled it to maintain a lower-than-industry cost structure. We believe SVN is undervalued at its current price of US$14.50 (6.5x EV/EBITDA 12E) and represents an attractive entry point for long-term investors."

For an analyst ratings summary and ratings history on 7 Days Group Holdings click here. For more ratings news on 7 Days Group Holdings click here.

Shares of 7 Days Group Holdings closed at $14.56 yesterday.

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