Barclays Maintains an 'Overweight' on Netflix (NFLX); Physical or Digital: That Is the Question

July 13, 2011 1:13 PM EDT
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Barclays maintains an 'Overweight' on Netflix (NASDAQ: NFLX), PT $315.

Barclays analyst says, "We believe Netflix's pricing change to subscription plans announced yesterday is a strategic move to further drive streaming-only plans and adoption. Under the new plans, while streaming-only access remains $7.99/month, DVD-only plans are now also $7.99/month, resulting in a new hybrid DVD+streaming plan of $15.98/month. Prior to this change, 1-out DVD+unlimited streaming was $9.99/month. These changes go into effect immediately for new subscribers and September 1 for existing subscribers."

"Netflix reports 2Q11 results on Monday, July 25th and we expect results to be strong with domestic sub growth of 64% and total sub growth of 71%. We remain optimistic on Netflix's international offerings and believe its recently announced LatAm roll-out adds ~46M broadband households to its addressable market."

For more ratings news on Netflix click here and for the rating history of Netflix click here.

Shares of Netflix closed at $291.27 yesterday.


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