Needham & Company Reinstates Coverage on Yahoo! (YHOO) at Buy

Needham & Company reinstates coverage on Yahoo! (NASDAQ: YHOO) with a Buy. PT $19.

Needham analyst says, "Our BUY rating is based on the recognition that YHOO is well-positioned to solve several of the biggest issues slowing monetization of the web such as the difficulty of discovery, the commoditization of niche audiences, and engagement challenges. More granularly, we believe that YHOO is the premium content company for the Internet age. YHOO has some of the best content on the Internet with twelve #1 online content sites in the US and 9 of the top 10 original video programs on the web. Premium content rises above the clutter and aggregates audiences that can be monetized via advertising, commerce and subscription services."

For more ratings news on Yahoo! click here and for the rating history of Yahoo! click here.

Shares of Yahoo! closed at $14.89 yesterday.

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