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Barclays on U.S. Internet: Initiating with Positive Rating: As Time Spent Online Grows, So Will the Dollars

June 1, 2011 12:31 PM EDT
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Barclays on U.S. Internet: Initiating with Positive Rating: As Time Spent Online Grows, So Will the Dollars

Barclays analyst said, "We initiate coverage of the Internet sector with a Positive rating, as we believe the proliferation of smarter mobile devices and higher bandwidth speeds are likely to drive a step-function of growth in Internet usage over the next five years, with monetization trends likely to follow. Our broader views on media & entertainment reinforce the notion that advertising and subscription revenues are likely to shift towards digital media companies over time. We initiate coverage of Google (Nasdaq: GOOG) and NetFlix (Nasdaq: NFLX) with Overweight ratings, and Amazon.com (Nasdaq: AMZN), eBay (Nasdaq: EBAY), and Yahoo! (Nasdaq: YHOO) with Equal Weight ratings."

"Top Picks Are GOOG and NFLX. In light of these trends, we recommend shifting core holdings towards digital media/Internet stocks. Within Internet advertising, we prefer GOOG (OW) to YHOO (EW); we believe display growth (YouTube), mobile search, and international search are all key drivers of the surprisingly inexpensive GOOG. Within online commerce, while we are constructive on AMZN fundamentals, margin trends and extended valuation give us pause on the stock near term. We rate NFLX Overweight as we think the market underestimates the�benefits to NFLX from trends in connected device growth, mobile growth, faster�bandwidth speeds, and international expansion."


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