Wedbush Starts Harley-Davidson (HOG) at Outperform; Gradual Improvement in Retail Motorcycle Sales Trends

March 25, 2011 7:21 AM EDT
Get Alerts HOG Hot Sheet
Price: $27.03 -2.7%

Rating Summary:
    8 Buy, 15 Hold, 6 Sell

Rating Trend: Up Up

Today's Overall Ratings:
    Up: 12 | Down: 23 | New: 22
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Wedbush initiates coverage on Harley-Davidson (NYSE: HOG) with a Outperform. PT $48.

Wedbush analyst says, "Given Harley-Davidson’s continued market share gains, a recovering retail environment for premium motorcycles, current dealer inventory restocking in the face of rising demand, and increased profitability and lower credit risk in the financing arm, we believe shares of HOG should trade at relatively in line to the peer group average 2012E P/E ratio of 16.5x."

For more ratings news on Harley-Davidson click here and for the rating history of Harley-Davidson click here.

Shares of Harley-Davidson closed at $40.14 yesterday.


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