Barclays Maintains an 'Overweight' on Kraft Foods (KFT); Deconstructing KFNA Growth...Again

March 14, 2011 1:08 PM EDT
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Price: $42.52 --0%

Rating Summary:
    6 Buy, 1 Hold, 0 Sell

Rating Trend: = Flat

Today's Overall Ratings:
    Up: 8 | Down: 5 | New: 26
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Barclays maintains an 'Overweight' on Kraft Foods (NYSE: KFT), PT $35.

Barclays analyst says, "Though KFT has made solid progress on margins of late, we believe the key to KFT shares working over the longer-term is reaching its 5+% sales growth algorithm, which has proven more elusive. Specifically, investors frequently question KFT's +3-4% target in North America, which has lagged despite various attempts to reaccelerate growth."

"Some of these initiatives have included resource allocation exercises (focusing on 5 core categories), which while initially promising, led to further decay of market shares. But with a new head of North America now at the helm, a new brand segmentation strategy focused on 20 "Power Brands" accounting for 67% of sales in place, and cost synergies to reinvest, perhaps there is reason to hope for a different set of results."

For more ratings news on Kraft Foods click here and for the rating history of Kraft Foods click here.

Shares of Kraft Foods closed at $31.70 yesterday.


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