comScore (SCOR) Reports e-Commerce Spending Up Marginally for Q409 (AMZN, EBAY, BKS, MALL, More...)

comScore, Inc. (NASDAQ: SCOR) today released its survey of e-commerce spending for Q409, and the results are a little tepid.

Spending online reached about $39 billion, which compares to the previous year's spending total of $38 billion. FY09 spending came in at $129.8 billion, versus $130.1 billion for FY08.

Said comScore Chairman Gian Fulgoni, "The fourth quarter, with 3 percent year-over-year growth, helped end what has been a disappointing year for online consumer spending on a more positive note. As we head into 2010, there is reason for guarded optimism for online retail spending to continue to gain share of consumers’ wallets. At the same time, I expect absolute growth to be stymied by continued high unemployment and the deleveraging that is occurring in the economy as consumers exercise their new-found propensity to save.”

Other highlights from Q4 e-commerce include:

• Spending growth was driven by an increase in online buyers, while average spending per buyer saw modest declines.
  
  
• Tuesday, December 15 ranked as the heaviest U.S. online spending day in history at $913 million.
  
  
• The largest online retailers, led by Amazon and Walmart, gained market share of e-commerce sales versus small and medium-sized retailers.
  
  
• Free shipping factored into more than 40 percent of e-commerce transactions during the holiday season.

Companies to watch include:

• Amazon.com (NASDAQ: AMZN);
  
  
• Barnes & Noble (NYSE: BKS);
  
  
• eBay (NASDAQ: EBAY);
  
  
• Overstock.com (NASDAQ: OSTK); and
  
  
• PC Mall (NASDAQ: MALL).

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