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comScore.com (SCOR) Reports a Record of Over 30B November 2009 Online Video Views in U.S. (GOOG, MSFT, GE, More...)

January 5, 2010 5:29 PM EST
comScore.com (NASDAQ: SCOR) released their data showing video views online for the month of November 2009. Data shows that views surpassed 30 billion for the month, for the first time ever.

comScore has 170 million U.S. users watched online video throughout the month.

Interestingly, Google (NASDAQ: GOOG) accounted for 39% of all views in the U.S. Google purchase YouTube.com in 2006 for $1.65 billion in stock. Google sites had 12,215,994,000 views in November 2009, a 39.4% market share.

Hulu, jointly owned by NBC Universal (NYSE: GE), News Corp. (NASDAQ: NWSA), The Walt Disney Company (NYSE: DIS), Providence Equity Partners and the Hulu team, came in second with 923,805,000 views, or 3%.

Viacom Digital saw 499,497,000 views, a 1.6% market share.

Rounding out the list were Microsoft Sites (NASDAQ: MSFT), Yahoo! Sites (NASDAQ: YHOO), Fox Interactive Media, Turner Network, Tremor Media Video Network, CBS Interactive (NYSE: CBS), and AOL LLC (NYSE: AOL). Each had from 1.5% to 0.7% in the market place.

Other notable findings from November 2009 include:
  • The top video ad networks in terms of their actual reach delivered were: Tremor Media Video Network with 20.0 percent penetration of online video viewers, BBE with 17.5 percent, and BrightRoll Video Network with 16.6 percent;

  • 84.8 percent of the total U.S. Internet audience viewed online video;

  • The average online video viewer watched 12.2 hours of video;

  • 128.1 million viewers watched more than 12 billion videos on YouTube.com (94.3 videos per viewer);

  • 38.6 million viewers watched 333.4 million videos on MySpace.com (8.6 videos per viewer);

  • The average Hulu viewer watched 21.1 videos, totaling 2.1 hours of videos per viewer;

  • The duration of the average online video was 4.0 minutes.

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