Ford Motor (F) Sales Down 24.3% But Gains Market Share; Increases Q2, Q3 Production
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New products helped Ford Motor Company (NYSE: F) achieve its highest market share in three years, even as Ford decreased incentive spending in May. Ford, Lincoln and Mercury sales totaled 155,954, up 20% versus April and the highest sales for any month since July 2008. Sales on an adjusted basis fell 24.3% from the same month last year.
Sales of the Ford Fusion were 19,786, Ford Flex sales were 4,305 and sales of the company's hybrid vehicles totaled 3,906 - setting three new sales records. In addition, Lincoln's new sedans, the MKZ and MKS, helped the luxury brand post a 2% sales increase.
Lincoln was one of the few brands in the U.S. to achieve a sales increase in May. Lincoln sales totaled 8,566, up 2% versus a year ago. Lincoln's sedans, the all-new MKS, redesigned MKZ and venerable Town Car paced Lincoln's sales increase. A new Lincoln full-size crossover, the MKT, will debut later this year.
At the end of May, Ford vehicle inventories totaled 350,000 (equivalent to 56 days' supply). This level was 41,000 vehicles lower than at the end of April and 210,000 vehicles lower than a year ago.
Given tightly controlled inventories and the strength of its new products in the market, Ford is increasing second quarter North American production by 10,000 vehicles (to 445,000). Ford also announced it plans to build 460,000 vehicles in the third quarter, an increase of 42,000 vehicles compared with third quarter 2008.[SM]
Sales of the Ford Fusion were 19,786, Ford Flex sales were 4,305 and sales of the company's hybrid vehicles totaled 3,906 - setting three new sales records. In addition, Lincoln's new sedans, the MKZ and MKS, helped the luxury brand post a 2% sales increase.
Lincoln was one of the few brands in the U.S. to achieve a sales increase in May. Lincoln sales totaled 8,566, up 2% versus a year ago. Lincoln's sedans, the all-new MKS, redesigned MKZ and venerable Town Car paced Lincoln's sales increase. A new Lincoln full-size crossover, the MKT, will debut later this year.
At the end of May, Ford vehicle inventories totaled 350,000 (equivalent to 56 days' supply). This level was 41,000 vehicles lower than at the end of April and 210,000 vehicles lower than a year ago.
Given tightly controlled inventories and the strength of its new products in the market, Ford is increasing second quarter North American production by 10,000 vehicles (to 445,000). Ford also announced it plans to build 460,000 vehicles in the third quarter, an increase of 42,000 vehicles compared with third quarter 2008.[SM]
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