On Holding AG (ONON) Reiterated at Buy by Stifel: Yet to Penetrate Youth Lifestyle Segment

Stifel analyst Peter McGoldrick reiterated a Buy rating on On Holding AG (NYSE: ONON).

The analyst commented, "Challenger brands On and HOKA still underpenetrated in the youth lifestyle segment: Uptake of the premium contemporary running brands HOKA (owned by DECK, Buy, $92.08) and On (ONON, Buy, $29.51) remains a tough sell for the younger consumer set tracked in the back-to-school survey. On is recognized as the most popular brand in just 3.3% of checks (+0.8ppts y/y) and HOKA most popular in 0.5% (-1.3ppts y/y). Style mentions declined for both brands, suggesting a mismatch in occasion, price, and demographics; we believe domestic athletic specialty and sporting goods are important channel drivers over the next 5 years."

For an analyst ratings summary and ratings history on On Holding AG click here. For more ratings news on On Holding AG click here.

Shares of On Holding AG closed at $29.51 yesterday.

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