Stifel Reiterates Buy Rating on Deckers Outdoor (DECK): Remains Underpenetrated

August 25, 2026 7:15 AM EDT
Get Alerts DECK Hot Sheet
Price: $84.58 -2.87%

Rating Summary:
    23 Buy, 21 Hold, 2 Sell

Rating Trend: = Flat

Today's Overall Ratings:
    Up: 2 | Down: 6 | New: 17
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Stifel analyst Peter McGoldrick reiterated a Buy rating on Deckers Outdoor (NYSE: DECK).

The analyst commented, "Challenger brands On and HOKA still underpenetrated in the youth lifestyle segment: Uptake of the premium contemporary running brands HOKA (owned by DECK, Buy, $92.08) and On (ONON, Buy, $29.51) remains a tough sell for the younger consumer set tracked in the back-to-school survey. "

For an analyst ratings summary and ratings history on Deckers Outdoor click here. For more ratings news on Deckers Outdoor click here.

Shares of Deckers Outdoor closed at $92.08 yesterday.



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