Snap Inc (SNAP) PT Lowered to $8 at Freedom Capital Markets

February 23, 2026 9:56 AM EST
Get Alerts SNAP Hot Sheet
Price: $5.41 +2.08%

Rating Summary:
    21 Buy, 40 Hold, 5 Sell

Rating Trend: Up Up

Today's Overall Ratings:
    Up: 13 | Down: 14 | New: 11
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Freedom Capital Markets analyst Saken Ismailov lowered the price target on Snap Inc (NYSE: SNAP) to $8.00 (from $10.00) while maintaining a Buy rating.

The analyst comments "Snap Inc. (SNAP) delivered mixed 4Q25 results. The company beat consensus on revenue and adjusted EBITDA, driven by explosive growth in Snapchat+ paid subscribers and stronger Direct Response (DR) advertising monetization. Margin performance improved meaningfully on cost optimization and a richer mix skewed toward higher-margin segments. However, the tone was tempered by soft 1Q26 revenue guidance below expectations and a visible slowdown in user growth. DAU expansion decelerated sharply, turning negative in North America, while management excluded potential revenue from the planned integration with Perplexity due to delays in finalizing the partnership agreement. We have revised down our revenue and margin forecasts accordingly. Our target price is reduced to $8 from $10, implying 13x EV/EBITDA 2027E. We reiterate our Buy rating."



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