Hershey (HSY) PT Raised to $207 at DA Davidson, Neutral Rating Reiterated

February 2, 2026 7:50 AM EST
Get Alerts HSY Hot Sheet
Price: $184.22 -0.24%

Rating Summary:
    11 Buy, 20 Hold, 3 Sell

Rating Trend: Up Up

Today's Overall Ratings:
    Up: 13 | Down: 14 | New: 11
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(Updated - February 2, 2026 9:41 AM EST)

DA Davidson analyst Brian Holland raised the price target on Hershey (NYSE: HSY) to $207.00 (from $185.00) while maintaining a Neutral rating.

The analyst commented, "In front of 4Q25 results and initial FY26 guidance, we remain NEUTRAL on HSY in the context of elevated valuation. We acknowledge tariff resolution, cocoa deflation, and encouraging early reads on elasticities points to FY27E upwards revisions as earnings power restores -- though we think this is generally reflected in absolute & relative multiples currently nearer peak. Moreover, uncertainty around consumer health / behavior and competitive dynamics remains against challenging top line compares (lapping longer Easter, strong innovation, c-store execution)."


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