Citizens JMP Reiterates Market Outperform Rating on Viant Technology Inc (DSP)

Citizens JMP analyst Andrew Boone reiterated a Market Outperform rating and $24.00 price target on Viant Technology Inc (NASDAQ: DSP).

The analyst commented, “We hosted CEO Tim Vanderhook and COO Chris Vanderhook for a fireside chat and come away believing the company has multiple catalysts in 2025 to sustain growth including ViantAI, Direct Access, and Household ID. We are most impressed with the vision for ViantAI as it is simplifying and automating a growing amount of media buyer tasks, which can unlock the platform beyond media buyers and enable Viant to offer a more SMB-focused product.”

Also, “With ViantAI’s Optimize module coming to market later this year, Viant is transitioning to be an increasingly performance-oriented platform, which should further help to unlock the SMB opportunity. To be clear, it is early, but with significantly improved results over the last six quarters, we are increasingly confident in Viant’s ability to execute and outgrow U.S. programmatic ad spend growth that is likely in the low teens.”

For an analyst ratings summary and ratings history on Viant Technology Inc click here. For more ratings news on Viant Technology Inc click here.

Shares of Viant Technology Inc closed at $14.67 yesterday.

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