Needham & Company Reiterates Buy Rating on Roku Inc. (ROKU) Amid Positive Sentiment Shifts

Needham & Company analyst Laura Martin reiterated a Buy rating and $80.00 price target on Roku Inc. (NASDAQ: ROKU).

"Over the past 4-6 weeks, our incoming call volume regarding Roku has turned more positive, for 5 key reasons (our view), including: 1. ROKU Channel is now 1% of total viewing on a US TV screen; 2. CTV viewing is now >50% of total TV viewing in the US; 3. Large advertisers MUST buy both CTV and linear TV, but are troubled by large fees in the Open Web, lack of consistent measurement, and fear of fraud/ad waste - Buying Roku ads solves these problems; 4. OTT is mature, which drives consolidation, and ROKU is bite-size; 5. Technically, Roku's share price has seen money inflows lately, and shares have support at current levels."

For an analyst ratings summary and ratings history on Roku Inc. click here. For more ratings news on Roku Inc. click here.

Shares of Roku Inc. closed at $63.17 yesterday.

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