UPDATE: Morgan Stanley Downgrades Nielsen Holdings (NLSN) to Underweight

Morgan Stanley analyst Toni Kaplan downgraded Nielsen Holdings (NYSE: NLSN) from Equalweight to Underweight with a price target of $19.00 (from $25.00).

The analyst comments "We downgrade NLSN to UW (from EW) as we believe competitive alternatives are gaining more traction, the shift away from pay TV continues to accelerate, valuation vs Ad Agency peers is actually in line on a 2Y basis despite the added risks and negative industry dynamics. While we are not calling for NLSN to be displaced in traditional national TV measurement, we assert that growth may become more challenged as TV viewership declines, customers explore alternatives in digital,and growth of addressable advertising could mean that NLSN will play a smaller role."

For an analyst ratings summary and ratings history on Nielsen Holdings click here. For more ratings news on Nielsen Holdings click here.

Shares of Nielsen Holdings closed at $21.39 yesterday.

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