Amazon.com (AMZN) Jewelry and Watches Sales up More Than 100% in Fourth Quarter 2006

Amazon.com, Inc. (Nasdaq: AMZN) announced that fourth quarter 2006 jewelry and watch sales increased more than 100% year-over-year. Each quarter, an increasing number of Amazon.com's millions of customers are shopping the Amazon.com Jewelry & Watches store, especially for important gift-giving occasions such as Valentine's Day and Mother's Day.

In addition to shipping 130% more pairs of diamond stud earrings and 100% more color gemstone jewelry, watch sales on Amazon.com in the fourth quarter increased 171% year-over-year.

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