Amazon (AMZN) Could See $18-$19B of Alexa-Related Revenue by 2021 - RBC

RBC Capital analyst Mark Mahaney weighed in on Amazon.com (NASDAQ: AMZN) after the firm's fourth annual Alexa survey.

Mahaney said after the survey they were more impressed with the traction of Alexa-enabled Smart Speakers and other devices and more convinced of their potential long-term impact.

The firm's survey showed U.S. penetration for Alexa-enabled devices reached 31% this year (and 41% for Smart Speakers overall).,

They think Amazon could see $18- $19B in Alexa-related revenue by 2021, or ~5% of its total revenue.

The firm reiterated an Outperform rating and price target of $2,300.

For an analyst ratings summary and ratings history on Amazon.com click here. For more ratings news on Amazon.com click here.

Shares of Amazon.com closed at $1495.08 yesterday.

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