Hasbro (HAS) Chewbacca Lady = New Star Wars Superfan Elongating The Rev Tail - Piper Jaffray

A recent viral video featuring one of Hasbro's (NASDAQ: HAS) Star Wars items has fostered discussions among investors about Q2 and 2H upside, Piper Jaffray analyst Stephanie Wissink notes. While one item, even when dense in volume may not have a material effect on full year results, we do think Hasbro's response to the moment reflects the contemporarization of the marketing and commercialization model.

Importantly for Star Wars, the virality comes at a time when the tail of the Ep 7 sales cycle is starting to form, providing strong reinforcement in their view that a community of super fans exists and is growing...and may not "look" like the typical junkie.

The full youtube video can be found here: Mom Laughing At Chewbacca Mask For Birthday

No change to $88 PT is based on 19x FY17E EPS.

For an analyst ratings summary and ratings history on Hasbro click here. For more ratings news on Hasbro click here.

Shares of Hasbro closed at $84.97 yesterday.

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