Cantor Fitzgerald Reiterates Buy on comScore (SCOR) Following XMedia U.S. Launch and Industry Summit

Cantor Fitzgerald reiterated a Buy rating and $64.00 price target on comScore (NASDAQ: SCOR) following the company's first industry summit and XMedia launch in the U.S. Content owners and advertisers will now be able to use XMedia to measure their total audience, people not devices. Management previously quantified this opportunity in the tens of millions of dollars over time.

Analyst Youssef Squali commented, "Yesterday, comScore held its first industry summit in NYC, a day after announcing the wide availability of XMedia in the U.S. The overarching theme was the future of audiences and advertising, but key trends discussed include 1) mobile and the multi-platform consumer, 2) TV and digital video everywhere, and 3) ad automation. The event was well attended and featured 30 leading ad/ content partners, including GroupM, ZenithOptimedia, Google and ESPN. While much of what was discussed is still on the come, requiring material improvement to measurement, targeting and fraud detection, we walked away constructive on comScore. We believe that XMedia is the company's #1 strategic priority today, and represents the next significant growth area over the intermediate to long-term; vCE's partnership with Google being a shorter-term driver."

For an analyst ratings summary and ratings history on comScore click here. For more ratings news on comScore click here.

Shares of comScore closed at $48.79 yesterday.

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