Amplify Snack Brands, Inc. IPO Info
Company Name: Amplify Snack Brands, Inc.
Stock Symbol: BETR
Exchange: NYSE
Status: Priced
IPO Date: 8/5/2015
IPO Price:
18.00 (
-36.00%)
Underwriters
Goldman, Sachs & Co., Jefferies, Credit Suisse, SunTrust Robinson Humphrey, William Blair, Piper Jaffray
Amount of Offering: N/A
Number of Shares Offered: 15 Mil
Shares Outstanding After Offering: N/A
Valuation: N/A
Company Description
Amplify Snack Brands is a high growth, snack food company focused on developing and marketing products that appeal to consumers' growing preference for Better-For-You, or BFY, snacks.
Financial Data
Financial commentary: "Our SkinnyPop brand, established in 2010, embodies our BFY mission while also providing rapid revenue and earnings growth, robust and steady margins, and strong cash flows to help facilitate further investments in organic and inorganic growth opportunities. We believe SkinnyPop continues to take meaningful market share from a variety of sizeable sub-segments of the overall U.S. salty snack segment, although the brand competes most directly in the RTE popcorn sub-segment of salty snacks. The overall U.S. popcorn sub-segment is estimated at $1.9 billion in 2014 and grew 8.1% over the prior year. The $966 million RTE popcorn sub-segment is the fastest growing sub-segment within U.S. salty snacks, growing at a compound annual growth rate of 14.6% since 2010. Within RTE popcorn, SkinnyPop was the fastest growing brand of scale in 2014, increasing its share of the sub-segment by 6.5 percentage points to 12.1% and accounting for more than 40% of total sub-segment growth. SkinnyPop�s growth has been driven by continued gains in both distribution and sales velocity. Between 2012 and 2014, SkinnyPop�s sales velocity accelerated from $48 to $141, even as ACV increased from 17% to 52% over the same period, underscoring the brand�s ability to grow store level productivity even as we increased the number of retail locations where SkinnyPop is available. Despite our recent growth and a market-leading BFY presence, we believe significant opportunities remain for continued growth. For example, as of December 31, 2014, SkinnyPop�s household penetration, which represents the percentage of households that have purchased SkinnyPop over the prior 52 weeks, stood at 5.2% compared to an average of approximately 22.7% for the top 25 salty snack brands by dollar retail sales according to IRI data. SkinnyPop also has the opportunity to grow by increasing its product range in stores where the brand already has some existing presence. Our products are offered in the natural and conventional grocery, drug, convenience, club and mass merchandise channels. At December 31, 2014, our Total Distribution Points stood at approximately 136, versus an average of 919 TDPs for the top 25 leading salty snack brands. We plan to continue to grow SkinnyPop by increasing its distribution, household penetration, product offerings per retail location and sales velocity, all of which will be supported by increasing brand awareness, new product introductions and favorable consumer trends."
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