Morgan Stanley

UPGRADES
Marriot (NYSE: MAR) gets an upgrade from three firms:Oppenheimer from Underperform to Perform. The firm also raised its price target from $19 to $25;

Susquehanna upgrades from Negative to Neutral. Click Here for more color;

FBR Research maintains a 'Market Perform' rating but raises their price target from $26 to $28. Click Here for more color.Deutsche Bank upgrades PNC Bank (NYSE: PNC) from Hold to Buy and raised their price target ...

UPGRADES:
Sun Trust upgrades Kelly Services (NASDAQ: KELYA) from Neutral to Buy. Price target $17.

Jefferies upgrades CBS (NYSE: CBS) from Hold to Buy. The firm also raised their price target on the stock from $12 to $16.

J.P. Morgan upgrades Shire plc (NASDAQ: SHPGY) from Neutral to Overweight.

Barclays upgrades Sierra Wireless (NASDAQ: SWIR) from Equalweight ...

UPGRADES:
Oppenheimer upgraded General Electric (NYSE: GE) today from Perform to Outperform and raised their price target from $17 to $18. Sandford C. Bernstein also upgraded General Electric from Market Perform to Outperform and raised their price target from $18 to $19. Investors are reacting positively to the two upgrades of General Electric (NYSE: GE) today.

Piper Jaffray upgrades CBS Corporation ...

StreetInsider.com Notable Analyst Rating Changes:

UPGRADES:
eBay (Nasdaq: EBAY) upgraded at UBS and Piper Jaffray.

Bernstein lifted its investment rating on Yahoo! (Nasdaq: YHOO) shares from Market Perform to Outperform.

Wells Fargo upgrades CBS Corporation (NYSE: CBS) from Market Perform to Outperform. Click here to see some more color on the upgrade.

Morgan Stanley upgraded U.S. Media stocks to Attractive. The firm said television and cable networks will avoid the fate of other traditional media assets and will actually thrive.

As part of the call ...