PassAlong Networks Selects Akamai as Key Technology Partner

October 8, 2008 10:42 AM EDT

FRANKLIN, TN -- (MARKET WIRE) -- 10/08/08 -- Media distribution developer PassAlong Networks(TM) today announced the selection of Akamai Technologies, Inc., (NASDAQ: AKAM) as the company's technology partner. PassAlong and Akamai will work together to deliver rich media content worldwide on several major initiatives, including (RED)WIRE(TM), the upcoming (RED) music discovery experience.

"We are pleased to be working with Akamai to develop our exciting rich media projects," said Dave Jaworski, CEO of PassAlong Networks. "Akamai will enable us to reach the level of scale and performance that our projects require."

PassAlong Networks will launch the (RED)WIRE(TM) service, the first of several major initiatives, later this fall. Other upcoming initiatives will feature PassAlong's award-winning OnTour® widgets, based on Adobe® Flex® and AIR(TM) technologies, and Rostr(TM), a showcase widget. These initiatives are expected to be delivered to tens of millions of desktops worldwide. Leveraging Akamai's Media Delivery and Stream OS® solutions, PassAlong Networks can efficiently manage and deliver dynamic, rich media content in the Adobe Flash®/Flex format via the AIR platform to desktops worldwide.

About Akamai

Akamai provides market-leading managed services for powering rich media, dynamic transactions and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact and collaborate. To experience The Akamai Difference, visit www.akamai.com.

About PassAlong Networks

PassAlong Networks, a (RED)WIRE(TM) partner, works to empower artists and fans by enhancing the Connected Consumer(TM) ecosystem. PassAlong's suite of services includes StoreBlocks(TM), OnTour®, freedomMP3(TM), Rostr(TM) and subsidiary Speakerheart(TM), with current initiatives ranging from advertising premium incentive programs, ad-supported revenue models, variable-pricing programs, in-car music downloads, mobile devices, media place-shifting and device-shifting, digital video libraries and social networks. Founded in 2002, PassAlong Networks is privately held and based in Franklin, Tenn. For more information, visit http://www.passalongnetworks.com.

OnTour, StoreBlocks, Rostr, freedomMP3, PassAlong, Connected Consumer, Passing-and-Points and Speakerheart are trademarks of PassAlong Networks.

All other brands are trademarks of their respective owners.

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Lindsay Marlow
615.425.5864


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