Altus Group Lands Chase Card Services Account
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PHILADELPHIA--(BUSINESS WIRE)--
Altus Group has been selected by Chase Card Services, a division of JP Morgan Chase and Co. (NYSE: JPM). Altus will provide strategic, creative and production management services for several lines of business including Chase Visa(R) Business, Chase Freedom(sm), ChaseHealthAdvance(sm) and Continental Airlines World MasterCard(R) from Chase.
To date, Altus has conducted five direct marketing campaigns for Chase with a combined value of approximately $1 million.
"We are delighted by this tremendous opportunity," said David Jefferys, president of the Altus Group. "As an agency with considerable experience in the financial services industry, we are well positioned to help Chase to meet its goals."
JP Morgan Chase is the second-largest bank in the United States according to a September 26 article published by U.S. News and World Report.
Altus Group is a Philadelphia-based marketing communications agency that specializes in the financial services, pharmaceutical, healthcare, technology, hospitality and tourism industries. Altus Group also focuses on marketing to gay and lesbian consumers. The agency produced the first gay-themed tourism campaign, "Philadelphia: Get Your History Straight and Your Nightlife Gay(TM)" for the Greater Philadelphia Tourism Marketing Corporation. For more information, visit www.altus-group.com.
Chase is the U.S. consumer and commercial banking brand of JPMorgan Chase & Co. (NYSE: JPM). Chase has 157 million credit cards issued and serves consumers and small businesses through 3,150 bank branches, 9,300 ATMs and 290 mortgage offices as well as through relationships with 14,500 auto dealerships and 5,200 schools and universities. It also serves more than 30,000 commercial banking clients, including corporations, municipalities, financial institutions and not-for-profit entities. More information about Chase is available at www.chase.com.
Source: Altus Group
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