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Form 10-Q AOL Inc. For: Sep 30

November 6, 2014 7:17 AM EST

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_____________________________________________
FORM 10-Q
_____________________________________________
(Mark One)
x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended September�30, 2014
OR
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from������������ to������������
Commission File Number 001-34419
_____________________________________________
AOL INC.
(Exact name of registrant as specified in its charter)
_____________________________________________
Delaware
20-4268793
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
Identification No.)
770 Broadway
New York, NY
10003
(Address of principal executive offices)
(Zip Code)
Registrants telephone number, including area code: 212-652-6400
_____________________________________________
Indicate by check mark whether the registrant (1)�has filed all reports required to be filed by Section�13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2)�has been subject to such filing requirements for the past 90�days.����Yes��x����No��
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (�232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).����Yes��x����No��
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of large accelerated filer, accelerated filer and smaller reporting company in Rule 12b-2 of the Exchange Act.
Large�accelerated�filer
x
��
Accelerated�filer
Non-accelerated filer
��(Do not check if a smaller reporting company)
��
Smaller�reporting�company
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).����Yes������No��x
As of October�31, 2014, the number of shares of the Registrants common stock, par value $0.01 per share, outstanding was 77,886,172.





AOL INC.
TABLE OF CONTENTS





AOL INC.
INDEX TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS AND
SUPPLEMENTARY DATA

Page
Number






CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING STATEMENTS

This Quarterly Report on Form 10-Q (Quarterly Report) contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 regarding business strategies, market potential, future financial and operational performance and other matters. Words such as anticipates, estimates, expects, projects, forecasts, intends, plans, will, believes and words and terms of similar substance used in connection with any discussion of future operating or financial performance identify forward-looking statements. These forward-looking statements are based on managements current expectations and beliefs about future events. As with any projection or forecast, they are inherently susceptible to uncertainty and changes in circumstances. Except as required by law, we are under no obligation to, and expressly disclaim any obligation to, update or alter any forward-looking statements whether as a result of such changes, new information, subsequent events or otherwise.
Various factors could adversely affect our operations, business or financial results in the future and cause our actual results to differ materially from those contained in the forward-looking statements, including those factors discussed in detail in Item�1ARisk Factors in our Annual Report on Form 10-K for the year ended December�31, 2013 (Annual Report) and herein. In addition, we operate a web services company in a highly competitive, rapidly changing and consumer- and technology-driven industry. This industry is affected by government regulation, economic, strategic, political and social conditions, consumer response to new and existing products and services, technological developments and, particularly in view of new technologies, the continued ability to protect intellectual property rights. Our actual results could differ materially from managements expectations because of changes in such factors.
Achieving our business and financial objectives, including improved financial results and maintenance of a strong balance sheet and liquidity position, could be adversely affected by the factors discussed or referenced in Item�1ARisk Factors in our Annual Report and herein as well as, among other things:
"
changes in our plans, strategies and intentions;
"
stock price volatility;
"
future borrowing and restrictive covenants under the revolving credit facility;
"
the impact of the convertible senior notes and the related hedge and warrant transactions;
"
the impact of significant acquisitions, dispositions and other similar transactions;
"
our ability to attract and retain key employees;
"
any negative unintended consequences of cost reductions, restructuring actions or similar efforts, including with respect to any associated savings, charges or other amounts;
"
adoption of new products and services;
"
our ability to attract and retain unique visitors to our properties;
"
asset impairments; and
"
the impact of cyber attacks.
References in this Quarterly Report to we, us, the Company, and AOL refer to AOL Inc., a Delaware corporation.


1



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS


You should read the following discussion of our results of operations and financial condition together with our condensed consolidated financial statements and the notes thereto included elsewhere in this Quarterly Report as well as the discussion in the Item 1Business section of our Annual Report. This discussion contains forward-looking statements that involve risks and uncertainties. The forward-looking statements are not historical facts, but rather are based on current expectations, estimates, assumptions and projections about our industry, business and future financial results. Our actual results could differ materially from the results contemplated by these forward-looking statements due to a number of factors, including those discussed in Item 1ARisk Factors in our Annual Report and herein and Cautionary Statement Concerning Forward-Looking Statements herein.
Introduction
Managements discussion and analysis of financial condition and results of operations (MD&A) is a supplement to the accompanying condensed consolidated financial statements and provides additional information on our business, recent developments, results of operations, liquidity and capital resources and critical accounting policies. MD&A is organized as follows:
"
Overview. This section provides a general description of our business and recent developments we believe are important in understanding our results of operations and financial condition or in understanding anticipated future trends.
"
Results of operations. This section provides an analysis of our results of operations for the three and nine months ended September�30, 2014 and 2013.
"
Liquidity and capital resources. This section provides a discussion of our current financial condition and an analysis of our cash flows for the nine months ended September�30, 2014 and 2013. This section also provides an update to the discussion in our Annual Report of our customer credit risk and includes a discussion of the amount of financial capacity available to fund our future commitments and ongoing operating activities.
"
Critical accounting policies. This section identifies those accounting policies that are considered important to our results of operations and financial condition and require significant judgment and estimates on the part of management.

2



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

Overview
Our Business
We are a leading global media and technology company with a substantial worldwide audience and a suite of digital brands, products and services that we offer to consumers, advertisers, publishers and subscribers. We are focused on attracting and engaging consumers by creating and offering high quality branded online content, products and services and providing valuable advertising services on both our owned and operated properties and third-party websites. We market our offerings to advertisers on both AOL Properties and on third party properties (the Third Party Platform). AOL Properties include our owned and operated content, products and services in the Membership Group and Brand Group segments, which are each described in further detail below. AOL Properties also include co-branded websites owned or operated by third parties for which certain criteria have been met, including the requirement that the internet traffic has been assigned to us. Through AOL Platforms we provide third party publishers with premium products and services, such as video and custom content production, intended to make their websites attractive to brand advertisers, in addition to offering ad serving and sales of third party advertising inventory. Our AOL subscription service, which we offer consumers in the United States for a monthly fee, is a valuable distribution channel for AOL Properties.
Our business is organized into three reportable segments: the Brand Group, the Membership Group and AOL Platforms. In addition to these reportable segments, we have a corporate and other category that includes activities that are not directly attributable or allocable to a specific segment.
Brand Group
The Brand Group consists of our portfolio of distinct and unique content and certain service brands. The results for this segment include the performance of our advertising offerings on a number of owned and operated sites, such as AOL.com, The Huffington Post, TechCrunch and MapQuest. The Brand Group also includes co-branded websites owned or operated by third parties for which certain criteria have been met, including the requirement that the internet traffic has been assigned to us.
We generate advertising revenues from the Brand Group through the sale of display and search advertising. Display advertising revenue is generated by the display of graphical advertisements and other performance-based advertising. We offer advertisers marketing and promotional opportunities to purchase reserved placements of advertising directly on sites within the Brand Group in particular locations and on specific dates. In addition, we offer advertisers the opportunity to bid on unreserved advertising inventory on Brand Group sites utilizing our proprietary scheduling, optimization and delivery technology. We collectively refer to revenue associated with these offerings as premium display advertising revenue. Finally, advertising inventory on Brand Group sites not sold directly to advertisers, as described above, may be included for sale to advertisers with inventory purchased from third-party publishers through AOL Platforms. Amounts received from external customers for inventory sold through AOL Platforms are recognized in AOL Platforms with a corresponding intersegment traffic acquisition costs (TAC) charge. An amount equal to the TAC charge for these transactions, reflecting the revenue net of the margin retained by AOL Platforms, is then reflected as intersegment revenue within the Brand Group. Search advertising revenue is generated when a consumer clicks on a text-based advertisement on Brand Group sites. These text-based advertisements are either generated from a consumer-initiated search query or placed on sites targeted by advertisers based on the content of the websites. While the majority of our search revenues are reflected within the Brand Group, there are also search revenues within the Membership Group for search offerings provided in that segment.

3



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

Membership Group
The Membership Group consists of offerings that serve our registered account holders, both free and paid. The Membership Group creates integrated experiences that allow our consumers to have access to useful content from important brands, communication tools and valuable services. The results for this segment include our subscription offerings and advertising offerings on Membership Group properties, including communication products such as AOL Mail.
In addition, we offer new products and services that are either third party or AOL-developed products. We earn performance-based fees in relation to marketing third party products and services. We offer these products to our current and former subscribers as well as other internet consumers. As with the Brand Group, advertising inventory on Membership Group sites not sold directly to advertisers may be included for sale to advertisers through AOL Platforms and is reflected as intersegment revenue within the Membership Group. Search offerings are also provided on Membership Group properties.
AOL Platforms
AOL Platforms consists of interconnected programmatic, video and other premium advertising offerings that advertisers and publishers use to reach consumers across all devices (i.e., desktop, mobile, tablet and internet-enabled television) and includes formats such as display, video and social. AOL Platforms offerings enable publishers and advertisers to utilize Third Party Platform inventory as well as AOLs inventory within the Brand Group and Membership Group sold by AOL Platforms. The results for this segment include the performance of Advertising.com, AOP, Adap.tv, Marketplace, ADTECH, AOL On, Be On and Convertro. We generate advertising revenues on AOL Platforms through the sale of advertising on third party websites and from advertising inventory on AOL Properties not sold directly to advertisers, as described above.
Recent Business Initiatives
The online display advertising market has experienced an increase in programmatic buying of advertising inventory. We continue to invest in programmatic technology, such as our demand side and supply side platforms, in order for advertisers and agencies to better manage their advertising campaigns through the use of our optimization technology. We believe there is a significant opportunity to attract advertisers through the increased sale of premium formats, including video, through AOL Platforms. We believe our scale, ability to target premium audiences and investments in technology and premium formats will allow us to increase the number of advertisers we work with and enable us to capitalize on the increase in programmatic buying. We believe our investments in premium formats and targeting will enable us to maximize yield for our advertisers. Revenues from the sale of our programmatic offerings are primarily reflected in AOL Platforms results.
We have different cost structures within our advertising operations. In order to generate advertising revenues on AOL Platforms, we have historically had to incur higher TAC as compared to advertising revenues generated on Brand Group or Membership Group properties. While a majority of the costs associated with generating advertising revenues on AOL Platforms are variable, a majority of costs associated with generating advertising revenues on Brand Group and Membership Group properties are fixed. Therefore, to the extent we can generate higher revenues on Brand Group and Membership Group properties where we expect higher incremental margins, the increase in adjusted operating income before depreciation and amortization (Adjusted OIBDA) will be greater than it would be with an equivalent increase in advertising revenues on AOL Platforms. Similarly, we have recently increased our marketing efforts related to search in order to drive increased usage of our search products across the internet.� Due to the higher TAC incurred associated with these additional marketing efforts, search revenue generated as a result of these marketing efforts results in a lower margin than revenue generated by a user coming directly to our products. �

4



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

We believe that video enhancements across our owned and operated properties and third party websites can enhance our advertising product offerings and increase monetization and distribution of our content. We seek to launch new format enhancements, increase advertiser adoption of these formats and attract additional publishers. We aim to create products that will deepen our relationships with existing advertisers and attract new advertisers by providing them with effective and efficient means of reaching targeted audiences through premium video experiences. We remain focused on the continued expansion of our video platform for both our properties and our partners. Through our video platforms we offer advertisers, publishers and agencies a means of planning, buying and measuring video advertising programmatically across the internet, television and mobile video.
Recent Developments

2014 Stock Repurchase Program
On July 28, 2014, our Board of Directors (the "Board") approved a new stock repurchase program (the "2014 Stock Repurchase Program"), which authorizes us to repurchase up to $150.0 million of our outstanding shares of common stock from time to time over the twelve months following the announcement of the program, depending on market conditions, share price and other factors. The repurchases may be made in accordance with applicable securities laws in the open market, in block trades, pursuant to pre-arranged trading plans or otherwise and may include derivative transactions. The 2014 Stock Repurchase Program may be suspended or discontinued at any time.

During the three months ended September�30, 2014, we repurchased a total of 0.9 million shares under the 2014 Stock Repurchase Program at a weighted-average price of $42.46 per share (approximately $40.0 million) following the issuance of our convertible senior notes discussed below.
Sale of Dulles Technology Center
On July 30, 2014, we completed the sale of a data center property located in Virginia for cash of approximately $33.1 million, net of costs to sell the property.�The proceeds were used for general corporate purposes. We recorded an immaterial loss on sale in the third quarter as the carrying value approximated the net sale proceeds.
Revolving Credit Facility
On August 4, 2014, we repaid $30.0 million of borrowings under our Credit Facility Agreement. We repaid the remaining $75.0 million outstanding on September�11, 2014, using a portion of the proceeds from the convertible senior notes discussed below. At September�30, 2014, and to date, we have no amounts outstanding under our Credit Facility Agreement.

Convertible Senior Notes
On August�14, 2014, we issued $379.5 million aggregate principal amount of 0.75% convertible senior notes due September�1, 2019 (the Notes) through a private placement. We sold the Notes under a purchase agreement, dated August�13, 2014, with Goldman, Sachs & Co. (Goldman Sachs) and J.P. Morgan Securities LLC (J.P. Morgan) as representatives of the several purchasers (the Initial Purchasers). The Notes were issued under an indenture, dated as of August�19, 2014 (the "Indenture") between the Company and The Bank of New York Mellon, as trustee.
The net proceeds from our sale of the Notes were approximately $369.1 million, net of issuance costs of $10.4 million. We used $40.0 million of the net proceeds from this offering to repurchase shares of our common stock from the purchasers of Notes in this offering in privately negotiated transactions through Goldman Sachs as our agent. These repurchases are part of the 2014 Stock Repurchase Program discussed above. We used $75.0 million of the net proceeds to repay borrowings under the Credit Facility Agreement discussed above. We used $36.6 million

5



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

of the net proceeds to pay the net cost of convertible note hedge and warrant transactions designed to, among other things, offset our exposure to potential dilution and/or amounts we are required to pay on conversion of the Notes. We expect to use the remaining net proceeds from the offering of the Notes for general corporate purposes including, but not limited to, additional share repurchases, acquisitions or other strategic transactions and working capital.

See "Note 5" in our accompanying condensed consolidated financial statements for more information on the Notes and the convertible note hedge and warrant transactions.

Key Metrics
Key indicators to understanding our operating results include:
"
Advertising revenues, net of traffic acquisition costs;
"
Unique visitors;
"
Subscription revenue; and
"
Our ability to manage our cost structure.
Audience Metrics
We utilize unique visitor numbers to evaluate our performance, as unique visitor numbers provide an indication of our consumer reach. Although our consumer reach does not correlate directly to advertising revenue, we believe that our ability to broadly reach diverse demographic and geographic audiences is attractive to brand advertisers seeking to promote their brands to a variety of consumers without having to partner with multiple content providers. Multi-platform unique visitor metrics represent a measure of AOL Properties unduplicated audience across multiple digital platforms (desktop computers, smartphones and tablets). AOL multi-platform unique visitors represent the estimated number of individuals who visited any content of a website or application owned by AOL or for which the traffic has been assigned to AOL by the owner during the applicable measurement period. Additionally, AOL multi-platform unique visitor metrics also include visitors to AOLs syndicated video content distributed on third party sites. Desktop unique visitors to AOL Properties represent the estimated number of individuals who visited any content of a website or application owned by AOL or for which the traffic has been assigned to AOL by the owner during the applicable measurement period via a desktop computer.
AOL Properties unique visitor numbers include unique visitors attributable to co-branded websites owned by third parties for which certain criteria have been met, including the requirement that the internet traffic has been assigned to us. For the three months ended September�30, 2014, approximately 9.6% of our desktop unique visitors to AOL Properties were attributable to co-branded websites owned by third parties where the internet traffic was assigned to us, compared to approximately 8.6% for the three months ended September�30, 2013.
The source for our unique visitor information is a third party (comScore Media Metrix).

6



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

The following table presents our unique visitor metrics for the periods presented (in millions):
Three Months Ended September 30,
Nine Months Ended September 30,
2014
2013
2014
2013
Domestic average monthly AOL multi-platform unique visitors
179

156

173

145*

Domestic average monthly desktop unique visitors to AOL Properties
108

115

110

114


* Nine months ended September 30, 2013 represents a monthly average for February through September 2013, as comScore only began reporting the multi-platform metric in February 2013.

Subscriber Metrics
The number of domestic AOL subscribers was 2.3�million and 2.5 million at September�30, 2014 and 2013, respectively. Average monthly subscription revenue per AOL subscriber (ARPU) was $21.35 and $20.54 for the three and nine months ended September�30, 2014 compared to $20.15 and $19.80 for the three and nine months ended September�30, 2013. We include in our subscriber numbers individuals, households and entities that have provided billing information and completed the registration process sufficiently to allow for an initial log-on to the AOL access service. Our subscriber numbers include subscribers participating in introductory free-trial periods and subscribers that are paying no monthly fees or reduced monthly fees through member service and retention programs. Individuals who have only registered for our free offerings, including subscribers who have migrated from paid subscription plans, are not included in the AOL subscriber numbers. Additionally, only those individuals whose subscription includes AOL-brand dial-up access service are included in the AOL subscriber numbers. Subscribers to our subscription access service also contribute to our ability to generate advertising revenues.
The primary non-financial metrics we monitor for our subscription service are monthly average churn and average paid tenure. Monthly average churn represents on average the percentage of AOL subscribers that are either terminated or cancel our services each month, factoring in new and reactivated subscribers. The domestic AOL subscriber monthly average churn was 1.4% for both the three months ended September�30, 2014 and 2013. Average paid tenure represents the average period of time individuals have been AOL subscribers. The average paid tenure of the remaining domestic AOL subscribers has been increasing, and was approximately 14.1 years and 13.0 years for the three months ended September�30, 2014 and 2013, respectively.

7



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

Consolidated Results of Operations
Revenues
The following table presents our revenues, by revenue type, for the periods presented (in millions):
Three Months Ended September 30,
Nine Months Ended September 30,
2014
2013
Change��
%
Change��
2014
2013
Change��
%
Change��
Revenues:
Advertising and other
$
473.4

$
399.7

$
73.7

18%
$
1,358.5

$
1,147.5

$
211.0

18%
Subscription
153.4

161.6

(8.2
)
(5)%
458.4

493.4

(35.0
)
(7)%
Total revenues
$
626.8

$
561.3

$
65.5

12%
$
1,816.9

$
1,640.9

$
176.0

11%
The following table presents our revenues, by revenue type, as a percentage of total revenues for the periods presented:
Three Months Ended September 30,
Nine Months Ended September 30,
2014
2013
2014
2013
Revenues:
Advertising and other
76
%
71
%
75
%
70
%
Subscription
24
%
29
%
25
%
30
%
Total revenues
100
%
100
%
100
%
100
%
Advertising and Other Revenues
Advertising revenues are generated on AOL Properties through display advertising and search advertising, as described in Overview  Our Business herein. Agreements for advertising on AOL Properties typically take the form of impression-based contracts in which we provide impressions in exchange for a fixed fee (generally stated as cost-per-thousand impressions), time-based contracts in which we provide promotion over a specified time period for a fixed fee or performance-based contracts in which performance is measured in terms of either click-throughs, when a user clicks on a companys advertisement, or other user actions such as product/customer registrations, survey participation, sales leads, product purchases or other revenue sharing relationships. In addition, agreements with advertisers can include other advertising-related services such as content sponsorships, exclusivities or advertising effectiveness research.
Advertising revenues are generated on the Third Party Platform through the purchase of advertising inventory from publishers in the Third Party Platform using proprietary optimization, targeting and delivery technology to best match advertisers with available advertising inventory. Advertising arrangements for the sale of Third Party Platform inventory typically take the form of impression-based contracts or performance-based contracts.
In addition to advertising revenues generated on AOL Properties and the Third Party Platform, we also earn other revenues from licensing our proprietary ad serving technology to third parties through ADTECH, from licensing revenues from third-party customers of MapQuests business-to-business service, and through fees generated from publishers and advertisers using Adap.tvs platform technology and features. Subsequent to the acquisition of Convertro, other revenues also includes revenues from licensing Convertro's attribution modeling technology.

8



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

Advertising and other revenues for the three and nine months ended September�30, 2014 and 2013 are as follows (in millions):
Three Months Ended September 30,
Nine Months Ended September 30,
2014
2013
Change
%
Change
2014
2013
Change
%
Change
AOL Properties Display
$
141.5

$
141.9

$
(0.4
)
(0)%
$
421.6

$
428.5

$
(6.9
)
(2)%
AOL Properties Search
97.9

95.0

2.9

3%
294.4

286.8

7.6

3%
Third Party Platform
215.1

149.1

66.0

44%
596.3

391.1

205.2

52%
Other
18.9

13.7

5.2

38%
46.2

41.1

5.1

12%
Total advertising and other revenues
$
473.4

$
399.7

$
73.7

18%
$
1,358.5

$
1,147.5

$
211.0

18%
Total advertising and other revenues increased for the three and nine months ended September�30, 2014 as compared to the same periods in 2013, primarily due to the increase in Third Party Platform revenue. Third Party Platform revenue increased for the three and nine months ended September�30, 2014 due to growth in the sale of premium formats and by the inclusion of revenue from Adap.tv for a full quarter in 2014 as compared to approximately one month in 2013 (Third Party Platform revenue grew approximately 22% for both the three and nine months ended September 30, 2014, excluding Adap.tv).
The growth in AOL Properties search revenue was driven by an increase in queries from search marketing-related efforts for the three and nine months ended September�30, 2014. Revenue growth associated with search marketing-related efforts came with approximately $16.5 million and $45.7 million of increased TAC for the three and nine months ended September 30, 2014, respectively.
AOL Properties display revenue decreased for the three and nine months ended September�30, 2014 driven by a decline of $10.4 million and $29.4 million, respectively, related to shutdown or disposed brands, including Patch, partially offset by increased pricing on AOL Properties.
Other revenue increased for the three and nine months ended September�30, 2014 primarily due to the increase in platform access fees of $2.5 million and $5.4 million, respectively, related to Adap.tv and the increase in revenues of $2.5 million for each of the three and nine months ended September�30, 2014 from licensing Convertro's attribution modeling technology. Other revenue for the nine months ended September�30, 2014 was also impacted by a decrease in revenues from our mobile messaging services of $2.8 million.

9



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

Revenues Associated with Google
For all periods presented in this Quarterly Report, we have had a contractual relationship with Google Inc. (Google) whereby we generate significant revenues through paid text-based search and contextual advertising on AOL Properties provided by Google. For the three and nine months ended September�30, 2014, the revenues associated with the Google relationship (substantially all of which were search revenues generated on AOL Properties) were $99.3 million and $292.5 million, respectively, as compared to $89.9 million and $273.3 million for the three and nine months ended September�30, 2013, respectively.
Subscription Revenues
Subscription revenues decreased for the three and nine months ended September�30, 2014 as compared to the same periods in 2013 due to a 9% decrease in the number of domestic AOL subscribers between September�30, 2013 and September�30, 2014, which resulted in a decline in subscription revenues of $14.4 million and $44.4 million, respectively. This decline was partially offset by a 6% and 4% increase in ARPU for the three and nine months ended September�30, 2014, respectively, as compared to the same periods in 2013. The increase in ARPU for the three and nine months ended September�30, 2014, which resulted in an increase in subscription revenues of $8.3 million and $15.6 million, respectively, is primarily due to price increases related to our value plan strategy that provides additional features and services to subscribers.
Geographical Concentration of Revenues
For the periods presented herein, a significant majority of our revenues have been generated in the United States. The majority of the non-United States revenues for these periods were generated by our European operations (primarily in the United Kingdom and Germany). We expect the significant majority of our revenues to continue to be generated in the United States for the foreseeable future. See Note�11 in our accompanying condensed consolidated financial statements for further information regarding the revenues generated in the countries in which we operate.
Operating Costs and Expenses
The following table presents our operating costs and expenses for the periods presented (in millions):
Three Months Ended September 30,
Nine Months Ended September 30,
2014
2013
Change
%
Change��
2014
2013
Change
%
Change��
Costs of revenues
$
479.4

$
418.6

$
60.8

15%
$
1,394.3

$
1,211.6

$
182.7

15%
General and administrative
81.5

78.2

3.3

4%
236.3

237.6

(1.3
)
(1)%
Amortization of intangible assets
16.9

11.1

5.8

52%
48.6

29.7

18.9

64%
Restructuring costs
1.2

19.0

(17.8
)
(94)%
15.7

28.1

(12.4
)
(44)%
Goodwill impairment charge


17.5

(17.5
)
(100)%


17.5

(17.5
)
(100)%
(Gain) loss on disposal of assets, net
(0.2
)
0.2

(0.4
)
NM
(4.2
)
(2.1
)
(2.1
)
(100)%
NM = not meaningful

10



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

The following table represents our operating costs and expenses as a percentage of revenues for the periods presented:
Three Months Ended September 30,
Nine Months Ended September 30,
2014
2013
2014
2013
Operating costs and expenses:
Costs of revenues
76
%
75
%
77
�%
74
%
General and administrative
13
%
14
%
13
�%
14
%
Amortization of intangible assets
3
%
2
%
3
�%
2
%
Restructuring costs

%
3
%
1
�%
2
%
Goodwill impairment charge

%
3
%

�%
1
%
(Gain) loss on disposal of assets, net

%

%
(1
)%

%
Operating costs and expenses
92
%
97
%
93
�%
93
%

Costs of Revenues
The following categories of costs are generally included in costs of revenues: personnel and facilities costs, TAC, network-related costs, non-network depreciation and amortization, content costs and other costs of revenues. TAC consists of costs incurred through arrangements in which we acquire third-party online advertising inventory for resale and arrangements whereby partners direct traffic to AOL Properties. TAC arrangements have a number of different economic structures, the most common of which are: payments based on a cost per thousand impressions or based on a percentage of the ultimate advertising revenues generated from the advertising inventory acquired for resale and payments for direct traffic delivered to AOL Properties priced on a per click basis (e.g., search engine marketing fees). These arrangements are primarily on a variable basis; however, the arrangements can also be on a fixed-fee basis, which often carry reciprocal performance guarantees by the counterparty, or a combination of fixed and variable fees. Other costs of revenues include outsourced ad serving expenses (including rich media), outsourced customer service costs, costs associated with customer billing and collections and certain asset impairments.

11



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

Costs of revenues for the three and nine months ended September�30, 2014 and 2013 are as follows (in millions):
Three Months Ended September 30,
Nine Months Ended September 30,
2014
2013
Change
%
Change��
2014
2013
Change
%
Change��
Costs of revenues:
Personnel costs
$
153.6

$
159.2

$
(5.6
)
(4)%
$
461.7

$
478.8

$
(17.1
)
(4)%
Facilities costs
13.5

15.1

(1.6
)
(11)%
41.5

42.2

(0.7
)
(2)%
TAC
178.9

114.0

64.9

57%
488.2

307.9

180.3

59%
Network-related costs
42.0

36.8

5.2

14%
122.2

110.6

11.6

10%
Non-network depreciation and amortization
15.3

14.7

0.6

4%
45.8

44.5

1.3

3%
Content costs
19.7

21.7

(2.0
)
(9)%
55.9

61.6

(5.7
)
(9)%
Other costs of revenues
56.4

57.1

(0.7
)
(1)%
179.0

166.0

13.0

8%
Total costs of revenues
$
479.4

$
418.6

$
60.8

15%
$
1,394.3

$
1,211.6

$
182.7

15%
The increase in costs of revenues for the three and nine months ended September�30, 2014 as compared to the same periods for 2013 was driven by the increases in TAC. The increase in TAC for the three and nine months ended September�30, 2014 as compared to the same periods for 2013 was mainly driven by an increase in Third Party Platform advertising revenues, including revenues associated with Adap.tv, which resulted in higher variable revenue share payments to our publishing partners of $50.1 million and $138.8 million (approximately 50% of the increases for both the three and nine months resulted from the acquisition of Adap.tv). We also had an increase in TAC related to marketing-related efforts on search revenue of $16.5 million and $45.7 million for the three and nine months ended September�30, 2014. Network-related costs increased for the three and nine months ended September�30, 2014 as compared to the same periods for 2013 driven by acquisitions.
Offsetting these increases in cost of revenues for the three and nine months ended September�30, 2014 as compared to the same periods for 2013 was a decrease in personnel related costs of $5.6 million and $17.1 million, respectively, mainly due to lower headcount, including the declines related to the disposition of Patch.
Costs of revenues for the three and nine months ended September�30, 2014 as compared to the same periods in 2013 were impacted by long-lived asset impairment charges of $10.4 million in the third quarter of 2013, primarily related to Patch. Costs of revenues for the nine months ended September 30, 2014 were also impacted by long-lived asset impairment charges of $10.0 million related to the write-off of capitalized software development costs in the first quarter of 2014.
General and Administrative
General and administrative expenses increased $3.3 million for the three months ended September�30, 2014 as compared to the same period in 2013 due to increased personnel and facilities costs related to acquisitions, partially offset by lower marketing costs.
General and administrative expenses decreased $1.3 million for the nine months ended September�30, 2014 as compared to the same period for 2013 primarily due to declines in marketing costs resulting from AOLs continued efficiency efforts, partially offset by the impact of a $6.3 million benefit to legal expense in the prior year, related to favorable resolution of a dispute over amounts to be reimbursed to us from escrow related to a prior acquisition.

12



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

Amortization of Intangible Assets
The increase in amortization of intangible assets for the three and nine months ended September�30, 2014 as compared to the same periods for 2013 is due to increased intangible assets resulting from the recent acquisitions.
Restructuring Costs
As part of our continuing effort to reduce our expenses and invest in areas of strategic focus, we incurred restructuring costs of $1.2 million and $15.7 million for the three and nine months ended September�30, 2014. The restructuring expenses were primarily related to involuntary terminations of employees.
We incurred restructuring charges of $19.0 million and $28.1 million for the three and nine months ended September 30, 2013, respectively. The restructuring actions taken in 2013 resulted in a reduction of approximately 10% of our employee base, the substantial majority of which were at Patch.
Goodwill Impairment Charge
Goodwill is tested annually for impairment during the fourth quarter or earlier upon the occurrence of certain events or substantive changes in circumstances that indicate goodwill is more likely than not impaired.
We performed a goodwill impairment analysis as a result of a triggering event in our Patch reporting unit occurring during the third quarter of 2013. As a result, we recorded an impairment charge of $17.5 million for the three months ended September 30, 2013, fully impairing the goodwill related to Patch.
No goodwill impairment charges have been recorded in 2014.
Operating Income (Loss)
Operating income increased $31.3 million and $7.7 million for the three and nine months ended September�30, 2014, respectively, as compared to the same periods in 2013. Operating income increased primarily due to the increase in revenues, declines in restructuring costs and an impairment of goodwill in September of 2013, partially offset by increases in TAC and amortization of intangible assets.
Other Income Statement Amounts
The following table presents our other income statement amounts for the periods presented (in millions):
Three Months Ended September 30,
Nine Months Ended September 30,
2014
2013
Change
%
Change����
2014
2013
Change
%
Change����
Interest and other income (expense), net
$
(5.7
)
$
(2.1
)
$
(3.6
)
NM
$
(7.0
)
$
(5.6
)
$
(1.4
)
(25)%
Income tax provision
14.4

13.1

1.3

10%
55.2

57.8

(2.6
)
(4)%

13



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

Interest and other income (expense), net
Interest and other income (expense), net was impacted for both the three and nine months ended September 30, 2014 as compared to the same periods in 2013 by an increase in interest expense related to the Notes and borrowings under the Credit Facility Agreement.
Income Tax Provision
For the three months ended September 30, 2014, we earned income before taxes of $42.3 million and incurred income tax expense of $14.4 million, which resulted in an effective tax rate of 34.0% as compared to an effective tax rate of 89.7% for the three months ended September�30, 2013. The effective tax rate for the three months ended September�30, 2014 did not materially differ from the statutory U.S. federal income tax rate of 35.0%, primarily due to the favorable tax impact of additional deductions that produced a tax benefit in the current quarter offset by the tax impact of foreign losses that did not produce a tax benefit. The effective tax rate for the three months ended September�30, 2013 differed from the statutory U.S. federal income tax rate of 35.0% primarily due to the tax impact of a goodwill impairment charge, foreign losses that did not produce a tax benefit and the size of these items relative to our pre-tax income.
For the nine months ended September 30, 2014, we earned income before taxes of $119.2 million and incurred income tax expense of $55.2 million, which resulted in an effective tax rate of 46.3% as compared to an effective tax rate of 51.2% for the nine months ended September�30, 2013. The effective tax rates for the nine months ended September�30, 2014 and 2013 differed from the statutory U.S. federal income tax rate of 35.0% primarily due to the tax impact of foreign losses that did not produce a tax benefit. The impact of the foreign losses on the effective tax rate for the nine months ended September�30, 2014 was offset by the favorable impact of additional deductions that produced a tax benefit during the third quarter.
Adjusted OIBDA
We use Adjusted OIBDA as a supplemental measure of our performance. We define Adjusted OIBDA as operating income before depreciation and amortization excluding the impact of restructuring costs, non-cash equity-based compensation, gains and losses on all disposals of assets, non-cash asset impairments and write-offs and special items. We consider Adjusted OIBDA to be a useful metric for management and investors to evaluate and compare the ongoing operating performance of our business on a consistent basis across reporting periods, as it eliminates the effect of non-cash items such as depreciation of tangible assets, amortization of intangible assets that were primarily recognized in business combinations, asset impairments and write-offs, as well as the effect of restructurings, gains and losses on asset sales and special items, which we do not believe are indicative of our core operating performance. We exclude the impacts of equity-based compensation to allow us to be more closely aligned with the industry and analyst community.
A limitation of this measure, however, is that it does not reflect the periodic costs of capitalized tangible and intangible assets used in generating revenues in our business or the current or future expected cash expenditures for restructuring costs. The Adjusted OIBDA measure also does not include equity-based compensation, which is and will remain a key element of our overall long-term compensation package. Moreover, the Adjusted OIBDA measure does not reflect gains and losses on asset sales, impairment charges and write-offs related to goodwill, intangible assets and fixed assets or special items which impact our operating performance. We evaluate the investments in such tangible and intangible assets through other financial measures, such as capital expenditure budgets, investment spending levels and return on capital.
Adjusted OIBDA is not a financial measure under U.S. generally accepted accounting principles (GAAP) and may be different than similarly-titled non-GAAP financial measures used by other companies. The presentation of this financial information is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP.

14



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

The following table presents our reconciliation of Adjusted OIBDA to operating income (in millions):
Three Months Ended September 30,
Nine Months Ended September 30,
2014
2013
Change����
%
Change����
2014
2013
Change����
%
Change����
Operating income
$
48.0

$
16.7

$
31.3

NM
$
126.2

$
118.5

$
7.7

6%
Add: Depreciation
33.5

32.0

1.5

5%
100.6

97.4

3.2

3%
Add: Amortization of intangible assets
16.9

11.1

5.8

52%
48.6

29.7

18.9

64%
Add: Restructuring costs
1.2

19.0

(17.8
)
(94)%
15.7

28.1

(12.4
)
(44)%
Add: Equity-based compensation
21.3

11.8

9.5

81%
51.4

31.4

20.0

64%
Add: Asset impairments and write-offs
1.1

29.0

(27.9
)
(96)%
12.3

30.4

(18.1
)
(60)%
Add: Losses/(gains) on disposal of assets, net
(0.2
)
0.2

(0.4
)
NM
(4.2
)
(2.1
)
(2.1
)
(100)%
Adjusted OIBDA
$
121.8

$
119.8

$
2.0

2%
$
350.6

$
333.4

$
17.2

5%
Adjusted OIBDA increased for the three and nine months ended September�30, 2014 as compared to the same periods in 2013 due primarily to the increase in revenues and decline in personnel costs, partially offset by an increase in TAC.
Segment Results of Operations
We have three reportable segments which are determined based on the properties, products and services we provide and how our chief operating decision maker evaluates the business. Our segment results reflect information presented on the same basis that we use for internal management reporting. The segment profitability measure used in our internal management reporting and presented herein is Adjusted OIBDA. See Note 11 in our accompanying condensed consolidated financial statements for additional information on our segments and a reconciliation of total consolidated Adjusted OIBDA to operating income.

15



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

The following is a summary of segment operating results for the three and nine months ended September�30, 2014 and 2013:
Three Months Ended�
�September 30,
Nine Months Ended�
�September 30,
2014
2013
Change����
%
Change����
2014
2013
Change����
%
Change����
Revenues:
Brand Group
$
187.3

$
192.5

$
(5.2
)
(3)%
$
551.8

$
572.4

$
(20.6
)
(4)%
Membership Group
196.7

204.5

(7.8
)
(4)%
596.8

629.8

(33.0
)
(5)%
AOL Platforms
271.9

188.7

83.2

44%
749.8

510.0

239.8

47%
Corporate and Other






0%


0.6

(0.6
)
(100)%
Intersegment eliminations
(29.1
)
(24.4
)
(4.7
)
(19)%
(81.5
)
(71.9
)
(9.6
)
(13)%
Total Revenues:
$
626.8

$
561.3

$
65.5

12%
$
1,816.9

$
1,640.9

$
176.0

11%
Adjusted OIBDA:
Brand Group
$
17.0

$
10.9

$
6.1

56%
$
31.9

$
4.6

$
27.3

NM
Membership Group
139.2

149.8

(10.6
)
(7)%
420.6

447.8

(27.2
)
(6)%
AOL Platforms
(0.6
)
(7.1
)
6.5

92%
(9.1
)
(20.9
)
11.8

56%
Corporate and Other
(33.8
)
(33.8
)


0%
(92.8
)
(98.1
)
5.3

5%
Total Adjusted OIBDA:
$
121.8

$
119.8

$
2.0

2%
$
350.6

$
333.4

$
17.2

5%
Brand Group
Brand Group revenue decreased for the three and nine months ended September�30, 2014 as compared to the same periods in 2013, reflecting a decrease of $9.2 million and $30.7 million, respectively, in global display revenue, partially offset by an increase of $5.8 million and $12.8 million, respectively, in search revenue. The decrease in global display revenue is primarily driven by a decline of $10.4 million and $29.4 million, respectively, related to shutdown or disposed brands, including Patch. The increase in search revenues was driven by an increase in queries related to search marketing-related efforts.
Brand Group Adjusted OIBDA increased for the three and nine months ended September�30, 2014 as compared to the same periods in 2013, primarily due to cost savings initiatives, including cost savings associated with the shutdown or disposed brands, including Patch, partially offset by increased TAC associated with our search marketing-related efforts.
Membership Group
Membership Group revenue decreased for the three and nine months ended September�30, 2014 as compared to the same periods in 2013 due to the 9% decline in our domestic AOL subscribers, which resulted in a decline in subscription revenue of $14.4 million and $44.4 million, respectively, and a decline in search revenue of $3.0 million and $5.5 million, respectively. This decline was partially offset by an increase in ARPU of 6% and 4%, respectively, which resulted in an increase in subscription revenue of $8.3 million and $15.6 million, respectively. The increase in ARPU is primarily due to price increases related to our value plan strategy that provides additional features and services to subscribers. Membership Group revenue declines were also partially offset by growth in display revenue of $3.5 million and $11.3 million, respectively, driven by improved pricing on AOL Mail.

16



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

Membership Group Adjusted OIBDA decreased for the three and nine months ended September�30, 2014 as compared to the same periods in 2013 due to the decrease in revenue discussed above and the disposition of a claim regarding a legal matter in the third quarter of 2013, partially offset by declines in costs associated with the declines in domestic AOL subscribers.
AOL Platforms
AOL Platforms revenue increased for the three and nine months ended September�30, 2014 as compared to the same periods in 2013 primarily due to growth in the sale of premium formats and by the inclusion of revenue from Adap.tv for a full quarter in 2014 as compared to approximately one month in 2013 (Third Party Platform revenue grew approximately 23% for both the three and nine months ended September�30, 2014, excluding Adap.tv).
AOL Platforms Adjusted OIBDA increased for the three and nine months ended September�30, 2014 as compared to the same periods in 2013 due to increased revenue, partially offset by increased TAC and investments in our programmatic platforms and premium formats.
Corporate and Other
For the three months ended September�30, 2014 as compared to the same period in 2013, corporate and other Adjusted OIBDA was flat, due to lower personnel costs offset by increased expenses associated with data centers. For the nine months ended September�30, 2014 as compared to the same period in 2013, corporate and other Adjusted OIBDA increased due to lower personnel costs, partially offset by increased expenses associate with data centers and a prior year benefit of $6.3 million related to legal expenses from the favorable settlement previously discussed.
Liquidity and Capital Resources
Current Financial Condition
Historically, the cash we have generated has been sufficient to fund our working capital, capital expenditure and financing requirements. Forecasts of future cash flows are dependent on many factors, including future economic conditions and the execution of our strategy. On August�14, 2014, we issued $379.5 million aggregate principal amount of 0.75% convertible senior notes due September�1, 2019 (the Notes). At September�30, 2014, and to date, we have no borrowings outstanding under the Credit Facility Agreement. See Note 5 in our accompanying condensed consolidated financial statements for additional information on the Credit Facility Agreement and our Notes. We believe our existing cash balance, cash flows from operations and funds available under the Credit Facility Agreement are sufficient to fund our ongoing working capital, investing and financing requirements, including future repurchases of common stock.
We regularly review our capital structure in light of our strategic growth objectives. We may look to raise additional capital for potential future acquisitions and additional share repurchases through either the capital markets or additional bank financing. Any such additional capital raised would depend on several factors, including market conditions, liquidity needs and our capital allocation priorities.
At September�30, 2014, our cash and equivalents totaled $457.5 million, as compared to $207.3 million at December�31, 2013. The increase in cash and equivalents was primarily due to the net proceeds from our sale of the convertible senior notes of approximately $369.1 million and cash provided by operations, partially offset by the acquisition of Project Rover, Inc., dba Gravity (Gravity) in January 2014 for net cash consideration of $82.4 million, the acquisition of Convertro, Inc. ("Convertro") in May 2014 for a net cash consideration of $89.0 million and the repurchase of $98.6 million of common stock.
Our cash and equivalents consist of cash and other highly liquid short-term investments that are readily convertible to cash.

17



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

Approximately 15% of our cash and equivalents as of September�30, 2014 is held internationally, primarily in Luxembourg, the United Kingdom, Germany and Japan, and is utilized to fund our foreign operations. Cash held internationally may be repatriated and would be available to be used to fund our domestic operations. However, repatriation of funds may result in additional tax liabilities. We believe our existing cash balance in the U.S., cash flows from operations in the U.S. and funds available under the Credit Facility Agreement, are sufficient to fund our domestic working capital needs.
Summary Cash Flow Information
Our cash flows from operations are driven by net income adjusted for non-cash and non-operating items such as depreciation and amortization, asset impairments and write-offs, equity-based compensation expense and other activities impacting net income such as the gains and losses on the sale of assets. Cash flows from investing activities consist primarily of the cash used in the acquisitions of various businesses, cash used for capital expenditures and product development costs and cash received from the disposal of assets. Capital expenditures and product development costs are mainly for the purchase of computer hardware, software, network equipment, furniture, fixtures and other office equipment. Cash flows from financing activities relate primarily to proceeds from the issuance of the Notes, borrowings and repayments under the Credit Facility Agreement, repurchases of common stock, principal payments on capital leases, tax withholdings related to net share settlements of restricted stock units and proceeds from the exercise of stock options.
Operating Activities
The following table presents cash provided by operating activities for the periods presented (in millions):
Nine Months Ended September 30,
2014
2013
Net income
$
64.0

$
55.1

Adjustments for non-cash and non-operating items:
Depreciation and amortization
149.2

127.1

Asset impairments and write-offs
12.3

30.4

(Gain) loss on disposal of assets, net
(4.2
)
(1.1
)
Accretion of convertible notes discount
1.6



Amortization of debt issuance costs
0.7

0.2

Equity-based compensation
51.4

31.4

Deferred income taxes
4.7

31.5

All other, net, including working capital changes
7.5

(45.7
)
Cash provided by operating activities
$
287.2

$
228.9

Cash provided by operating activities increased $58.3 million for the nine months ended September�30, 2014, as compared to the nine months ended September�30, 2013, primarily due to increased operating income (excluding the impact of non-cash items), lower employee bonus and deferred compensation payments in 2014, and timing of other working capital.

18



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

Investing Activities
The following table presents cash used by investing activities for the periods presented (in millions):
Nine Months Ended September 30,
2014
2013
Investments and acquisitions, net of cash acquired
$
(192.6
)
$
(336.9
)
Proceeds from disposal of assets, net
38.2

1.1

Capital expenditures and product development costs
(55.7
)
(52.7
)
Cash used by investing activities
$
(210.1
)
$
(388.5
)
Cash used by investing activities decreased $178.4 million for the nine months ended September�30, 2014 as compared to the nine months ended September�30, 2013, primarily due to the acquisition of Adap.tv for $329.6 million in September 2013 and the proceeds of $33.1 million from the sale of a data center property located in Virginia in July 2014, partially offset by the cash paid for the acquisitions of Gravity for $82.4 million and Convertro for $89.0 million during the nine months ended September�30, 2014.
Financing Activities
The following table presents cash provided (used) by financing activities for the periods presented (in millions):
Nine Months Ended September 30,
2014
2013
Borrowings under the credit facility agreement
$
105.0

$


Repayments under the credit facility agreement
(105.0
)


Repurchase of common stock
(98.6
)
(102.2
)
Proceeds from issuance of convertible notes
379.5



Payment of issuance costs
(10.4
)
(3.1
)
Payments for note hedges
(70.1
)


Proceeds from issuance of warrants
33.5



Principal payments on capital leases
(53.3
)
(44.5
)
Tax withholdings related to net share settlements of restricted stock units
(22.5
)
(13.3
)
Proceeds from exercise of stock options
10.2

22.7

Other financing activities
5.9

3.9

Cash provided (used) by financing activities
$
174.2

$
(136.5
)
Cash provided by financing activities was $174.2 million for the nine months ended September�30, 2014, as compared to cash used by financing activities of $136.5 million for the same period in 2013, primarily due to net proceeds received from our sale of the Notes of approximately $369.1 million (net of issuance costs), partially offset by the use of $36.6 million of the net proceeds from the sale of the Notes for the convertible note hedge and warrant transactions.

19



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

Free Cash Flow
We use Free Cash Flow as a supplemental measure of our performance. We define Free Cash Flow as cash provided by operating activities, less capital expenditures, product development costs and principal payments on capital leases. We consider Free Cash Flow to be a liquidity measure that provides useful information to management and investors about the amount of cash generated by the business that, after capital expenditures, capitalized product development costs and principal payments on capital leases, can be used for strategic opportunities, including investing in our business, making strategic acquisitions and strengthening the balance sheet. Analysis of Free Cash Flow also facilitates managements comparisons of our operating results to competitors operating results. A limitation on the use of this metric is that Free Cash Flow does not represent the total increase or decrease in cash for the period because it excludes certain non-operating cash flows.
Free Cash Flow is a non-GAAP financial measure and may be different than similarly-titled non-GAAP financial measures used by other companies. The presentation of this financial information is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP.
The following table presents our reconciliation of Free Cash Flow to cash provided by operating activities (in millions):
Nine Months Ended September 30,
2014
2013
Cash provided by operating activities
$
287.2

$
228.9

Less: Capital expenditures and product development costs
55.7

52.7

Less: Principal payments on capital leases
53.3

44.5

Free Cash Flow
$
178.2

$
131.7

Free Cash Flow increased $46.5 million for the nine months ended September�30, 2014 as compared to the nine months ended September�30, 2013. This increase is primarily due to the increase in cash provided by operating activities, discussed in Summary Cash Flow InformationOperating Activities above, partially offset by increases in capital expenditures and product development costs and increases in principal payments on capital leases.
Principal Debt Obligations
As of September�30, 2014, we had outstanding principal borrowings of $379.5 million under the Notes, due September�1, 2019, which is reflected net of the remaining discount of $76.4 million as a non-current liability on the condensed consolidated balance sheet. At September�30, 2014, and to date, we have no borrowings outstanding under the Credit Facility Agreement. See Note 5 in our accompanying condensed consolidated financial statements for additional information on the Notes and the Credit Facility Agreement.
Customer Credit Risk
Customer credit risk represents the potential for financial loss if a customer is unwilling or unable to meet its agreed-upon contractual payment obligations. Credit risk originates from sales of advertising and subscription services and is dispersed among many different counterparties. No single customer had a receivable balance at September�30, 2014 greater than 10% of total net receivables.
Customer credit risk is monitored on a company-wide basis. We maintain a comprehensive approval process prior to issuing credit to third-party customers. On an ongoing basis, we track customer exposure based on news

20



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

reports, rating agency information and direct dialogue with customers. Counterparties that are determined to be of a higher risk are evaluated to assess whether the payment terms previously granted to them should be modified. We also continuously monitor payment levels from customers, and a provision for estimated uncollectible amounts is maintained based on historical experience and any specific customer collection issues that have been identified. While such uncollectible amounts have historically been within our expectations and related reserve balances, if there is a significant change in uncollectible amounts in the future or the financial condition of our counterparties across various industries or geographies deteriorates further, additional reserves may be required.
Critical Accounting Policies
Our accompanying condensed consolidated financial statements are prepared in accordance with GAAP, which require management to make estimates, judgments and assumptions that affect the amounts reported in the accompanying condensed consolidated financial statements and the accompanying notes. Management considers an accounting policy to be critical if it is important to our financial condition and results of operations and if it requires significant judgment and estimates on the part of management in its application. The development and selection of these critical accounting policies have been determined by our management. Due to the significant judgment involved in selecting certain of the assumptions used in these areas, it is possible that different parties could choose different assumptions and reach different conclusions. We consider the policies related to the following matters to be critical accounting policies: (a)�gross versus net revenue recognition; (b)�impairment of goodwill; and (c)�income taxes.
For additional information about our other critical accounting policies and our significant accounting policies, see Item 7MD&ACritical Accounting Policies and Note 1 to our audited consolidated financial statements in our Annual Report. There have been no significant changes to our critical accounting policies disclosed in our Annual Report for the year ended December�31, 2013.

Recent Accounting Standards Impacting Future Periods
Reporting Discontinued Operations
In April 2014, new guidance was issued related to reporting discontinued operations and disclosures of disposals of components of an entity. The new guidance changes the criteria for determining discontinued operations and requires additional disclosures of both discontinued operations and certain other disposals that do not meet the new definition of a discontinued operation. Under the new criteria, a discontinued operation is defined as a component of an entity or group of components that is disposed of or is classified as held for sale and represents a strategic shift that has or will have a major effect on an entitys operations and financial results or an acquired business that is classified as held for sale on the date of acquisition. In addition, a company is now permitted to have significant continuing involvement and continuing cash flows with the disposed operations and still qualify for classification as a discontinued operation.
The standard is effective for annual periods beginning on or after December�15, 2014. Early adoption is permitted, but only for disposals or classifications as held for sale that have not been previously reported. This new guidance will become effective for us in January 2015 but we do not expect it to have a material impact on the way we disclose discontinued operations.

21



AOL INC.
PART I - ITEM�2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

Revenues from Contracts with Customers
In May 2014, new guidance was issued related to the recognition of revenue. The new guidance will create a consistent accounting framework for revenue recognition under both U.S. GAAP and International Financial Reporting Standards. The new guidance will also eliminate industry specific revenue recognition guidance creating a more robust framework for addressing revenue recognition issues and improving comparability of revenue recognition practices across entities, industries, jurisdictions and capital markets. The new guidance requires transactions to be assessed through a five step approach in order to determine the timing and amount of revenue to be recognized.
The new guidance will become effective for us in January 2017. Early adoption of the standard is not permitted. The guidance allows issuers to use one of two transition methods to implement the new standard. The guidance can be applied retrospectively to each prior reporting period presented or retrospectively with the cumulative effect of initially applying this update recognized at the date of initial application. We are still in the process of determining which transition method we will utilize in order to apply the new standard. We are also still assessing what effect the application of this standard may have on the timing of our revenue recognition and our financial statements.
Share-based Payments
In June 2014, new guidance was issued related to the accounting for share-based payments when the terms of an award provide that a performance target could be achieved after the requisite service period. Existing share based payment guidance does not specify whether an employee must be rendering service when a performance target is achieved in order to qualify for treatment as a performance consideration.� This can result in significant differences in the amount and timing of the recognition of compensation expense amongst entities.�Under the new standard,�a performance target that could be achieved after the requisite service period should be treated as a performance condition that affects vesting, rather than a condition that affects the grant-date fair value.�If it is not probable that the performance target will be�achieved prior to the end of the requisite service period, compensation cost would be recognized when the achievement of the performance condition is considered probable, which may be after the end of the requisite service period.
The standard is effective for annual periods beginning after December 15, 2015. Early adoption is permitted.� This new guidance will become effective for us in January 2016. Typically, our share-based arrangements that have both service and performance vesting conditions have service periods that coincide with the performance periods. As such, we do not expect the new guidance to have a material impact on our accounting for share-based awards.



22




AOL INC.
ITEM�3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK


There have been no material changes in market risk from the information provided in Part II, Item�7A. Quantitative and Qualitative Disclosures about Market Risk in our Annual Report on Form 10-K for the year ended December�31, 2013.


23




AOL INC.
ITEM�4. CONTROLS AND PROCEDURES


Evaluation of Disclosure Controls and Procedures
Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that the information we are required to disclose in our financial reports is recorded, processed, summarized and reported within the time periods specified by the SEC rules and forms, and that such information is accumulated and communicated to senior management, as appropriate, to allow timely decisions regarding required disclosure. Management is responsible for establishing and maintaining effective disclosure controls and procedures, as defined under Rules�13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as amended. Any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of the design and operation of our disclosure controls and procedures as of September�30, 2014. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures were effective as of September�30, 2014 at a reasonable assurance level.
Changes to Internal Control over Financial Reporting
We have evaluated the changes in our internal control over financial reporting that occurred during the three and nine months ended September�30, 2014 and concluded that there have not been any changes that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.


24




AOL INC.
ITEM�1. FINANCIAL STATEMENTS
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
(Unaudited; In millions, except per share amounts)



Three Months Ended�
�September 30,
Nine Months Ended�
�September 30,
2014
2013
2014
2013
Revenues:
Advertising and other
$
473.4

$
399.7

$
1,358.5

$
1,147.5

Subscription
153.4

161.6

458.4

493.4

Total revenues
626.8

561.3

1,816.9

1,640.9

Costs of revenues
479.4

418.6

1,394.3

1,211.6

General and administrative
81.5

78.2

236.3

237.6

Amortization of intangible assets
16.9

11.1

48.6

29.7

Restructuring costs
1.2

19.0

15.7

28.1

Goodwill impairment charge


17.5



17.5

(Gain) loss on disposal of assets, net
(0.2
)
0.2

(4.2
)
(2.1
)
Operating income
48.0

16.7

126.2

118.5

Interest and other income (expense), net
(5.7
)
(2.1
)
(7.0
)
(5.6
)
Income before income taxes
42.3

14.6

119.2

112.9

Income tax provision
14.4

13.1

55.2

57.8

Net income
$
27.9

$
1.5

$
64.0

$
55.1

Net (income) loss attributable to noncontrolling interests
0.6

0.5

2.0

1.3

Net income attributable to AOL Inc.
$
28.5

$
2.0

$
66.0

$
56.4

Per share information attributable to AOL Inc. common stockholders:
Basic net income per common share
$
0.36

$
0.03

$
0.83

$
0.73

Diluted net income per common share
$
0.35

$
0.02

$
0.79

$
0.69

Shares used in computing basic income per common share
78.3

77.3

79.2

77.1

Shares used in computing diluted income per�common share
82.2

81.2

83.3

81.4

Comprehensive income attributable to AOL Inc.:
Comprehensive income
$
21.2

$
1.7

$
60.5

$
49.8

Comprehensive (income) loss attributable to noncontrolling interests
0.8

0.5

2.1

3.7

Comprehensive income attributable to AOL Inc.
$
22.0

$
2.2

$
62.6

$
53.5

See accompanying notes.


25




AOL INC.
ITEM�1. FINANCIAL STATEMENTS
CONDENSED CONSOLIDATED BALANCE SHEETS
(In millions, except per share amounts)


September 30, 2014
December 31, 2013
(unaudited)
Assets
Current assets:
Cash and equivalents
$
457.5

$
207.3

Accounts receivable, net of allowances of $9.2 and $8.3, respectively
457.3

491.0

Prepaid expenses and other current assets
38.9

34.1

Deferred income taxes, net
24.2

30.7

Total current assets
977.9

763.1

Property and equipment, net
454.3

467.9

Goodwill
1,486.3

1,361.7

Intangible assets, net
228.0

208.4

Long-term deferred income taxes, net
76.6

110.6

Other long-term assets
95.4

71.7

Total assets
$
3,318.5

$
2,983.4

Liabilities, Redeemable Noncontrolling Interest and Equity
Current liabilities:
Accounts payable
$
77.0

$
101.0

Accrued compensation and benefits
96.5

127.0

Accrued expenses and other current liabilities
201.8

197.3

Deferred revenue
70.4

67.2

Current portion of obligations under capital leases
53.6

55.5

Total current liabilities
499.3

548.0

Convertible senior notes
303.1



Long-term portion of obligations under capital leases
82.3

56.2

Long-term deferred income taxes
3.7

4.4

Other long-term liabilities
104.5

97.6

Total liabilities
992.9

706.2

Commitments and contingencies (see Note 10)


Redeemable noncontrolling interest (see Note 1)
9.0

9.7

Equity:
Common stock, $0.01 par value, 115.2 million shares issued and 77.8 million shares outstanding as of September 30, 2014 and 114.1 million shares issued and 79.2 million shares outstanding as of December 31, 2013
1.2

1.1

Additional paid-in capital
3,676.8

3,592.7

Accumulated other comprehensive income (loss), net
(293.8
)
(290.4
)
Accumulated deficit
(27.4
)
(93.6
)
Treasury stock, at cost, 37.4 million shares as of September 30, 2014 and 34.9 million shares as of December 31, 2013
(1,041.5
)
(942.9
)
Total stockholders equity
2,315.3

2,266.9

Noncontrolling interest
1.3

0.6

Total equity
2,316.6

2,267.5

Total liabilities, redeemable noncontrolling interest and equity
$
3,318.5

$
2,983.4

See accompanying notes.

26




AOL INC.
ITEM�1. FINANCIAL STATEMENTS
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited; In millions)


Nine Months Ended�
�September 30,
2014
2013
Operating Activities
Net income
$
64.0

$
55.1

Adjustments for non-cash and non-operating items:
Depreciation and amortization
149.2

127.1

Asset impairments and write-offs
12.3

30.4

(Gain) loss on disposal of assets, net
(4.2
)
(1.1
)
Accretion of convertible notes discount
1.6



Amortization of debt issuance costs
0.7

0.2

Equity-based compensation
51.4

31.4

Deferred income taxes
4.7

31.5

Other non-cash adjustments
2.8

4.5

Changes in operating assets and liabilities, net of acquisitions
4.7

(50.2
)
Cash provided by operating activities
287.2

228.9

Investing Activities
Investments and acquisitions, net of cash acquired
(192.6
)
(336.9
)
Proceeds from disposal of assets, net
38.2

1.1

Capital expenditures and product development costs
(55.7
)
(52.7
)
Cash used by investing activities
(210.1
)
(388.5
)
Financing Activities
Borrowings under the credit facility agreement
105.0



Repayments under the credit facility agreement
(105.0
)


Repurchase of common stock
(98.6
)
(102.2
)
Proceeds from issuance of convertible notes
379.5



Payment of issuance costs
(10.4
)
(3.1
)
Payments for note hedges
(70.1
)


Proceeds from issuance of warrants
33.5



Principal payments on capital leases
(53.3
)
(44.5
)
Tax withholdings related to net share settlements of restricted stock units
(22.5
)
(13.3
)
Proceeds from exercise of stock options
10.2

22.7

Other financing activities
5.9

3.9

Cash provided (used) by financing activities
174.2

(136.5
)
Effect of exchange rate changes on cash and equivalents
(1.1
)
(2.3
)
Increase (decrease) in cash and equivalents
250.2

(298.4
)
Cash and equivalents at beginning of period
207.3

466.6

Cash and equivalents at end of period
$
457.5

$
168.2

Supplemental disclosures of cash flow information
Cash paid for interest
$
6.6

$
4.2

Cash paid for income taxes
$
4.2

$
9.9

See accompanying notes.

27




AOL INC.
ITEM�1. FINANCIAL STATEMENTS
CONDENSED CONSOLIDATED STATEMENTS OF EQUITY
(Unaudited; In millions)

Common Stock
Additional
Paid-In
Capital
Accumulated
Other
Comprehensive
Income
(Loss), Net
Accumulated
Deficit
Treasury
Stock,
at Cost
Non-
Controlling
Interest
Total
Equity
Shares
Amount
Shares
Amount
Balance at December 31, 2012
76.6

$
1.1

$
3,457.5

$
(294.1
)
$
(188.0
)
(33.5
)
$
(838.4
)
$
(0.3
)
$
2,137.8

Net income (loss)








56.4





(0.9
)
55.5

Equity interest in investee's unrealized gain on investments






0.1









0.1

Foreign currency translation adjustments






(3.0
)






(0.1
)
(3.1
)
Comprehensive income (loss)






(2.9
)
56.4





(1.0
)
52.5

Contributions from noncontrolling interest owners














2.2

2.2

Amounts related to equity-based compensation, net of tax withholdings




23.5











23.5

Issuance of common stock
4.2



53.7





2.4

64.2



117.9

Repurchase of common stock
(2.9
)


33.9





(2.9
)
(136.1
)


(102.2
)
Other








2.0







2.0

Balance at September 30, 2013
77.9

$
1.1

$
3,568.6

$
(297.0
)
$
(129.6
)
(34.0
)
$
(910.3
)
$
0.9

$
2,233.7

Balance at December 31, 2013
79.2

$
1.1

$
3,592.7

$
(290.4
)
$
(93.6
)
(34.9
)
$
(942.9
)
$
0.6

$
2,267.5

Net income (loss)








66.0





(1.2
)
64.8

Equity interest in investee's unrealized gain on investments






1.6









1.6

Foreign currency translation adjustments






(5.0
)








(5.0
)
Comprehensive income (loss)






(3.4
)
66.0





(1.2
)
61.4

Contributions from noncontrolling interest owners














1.9

1.9

Amounts related to equity-based compensation, net of tax withholdings (Note 7)




34.2











34.2

Issuance of common stock
1.1

0.1

13.2











13.3

Repurchase of common stock
(2.5
)








(2.5
)
(98.6
)


(98.6
)
Equity component of convertible senior notes, net of tax (Note 5)




45.4











45.4

Purchase of note hedges, net of tax (Note 5)




(42.0
)










(42.0
)
Sale of warrants (Note 5)




33.5











33.5

Other




(0.2
)


0.2









Balance at September 30, 2014
77.8

$
1.2

$
3,676.8

$
(293.8
)
$
(27.4
)
(37.4
)
$
(1,041.5
)
$
1.3

$
2,316.6

See accompanying notes.

28




AOL INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS



NOTE 1DESCRIPTION OF BUSINESS, BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Description of Business
For a description of the business of AOL Inc. (AOL or the Company), see Note 1 to the Companys audited consolidated financial statements included in the Companys Annual Report on Form 10-K for the year ended December�31, 2013 (the Annual Report).
Basis of Presentation
Reclassifications
Advertising revenues and other revenues have been combined for all periods into a single advertising and other revenues line in the condensed consolidated statement of comprehensive income, given the immateriality of other revenues to total revenues for all periods presented.
Basis of Consolidation
The condensed consolidated financial statements include 100% of the assets, liabilities, revenues, expenses and cash flows of AOL and all voting interest entities in which AOL has a controlling voting interest (subsidiaries) and variable interest entities in which AOL is the primary beneficiary in accordance with the consolidation accounting guidance. Intercompany accounts and transactions between consolidated companies have been eliminated in consolidation. The consolidated balances of the Companys variable interest entities are not material to the Companys condensed consolidated financial statements for the periods presented.
The financial position and operating results of the majority of AOLs foreign operations are consolidated using the local currency as the functional currency. Local currency assets and liabilities are translated at the rates of exchange on the balance sheet date, and local currency revenues and expenses are translated at average rates of exchange during the period. Resulting translation gains or losses are included in the condensed consolidated balance sheet as a component of accumulated other comprehensive income (loss), net and in the condensed consolidated statement of comprehensive income (loss) as a component of other comprehensive income (loss), net of tax.
Redeemable Noncontrolling Interest
The noncontrolling interest in a joint venture between Mitsui�& Company Ltd. and AOL (Ad.com Japan) is classified outside of permanent equity in the Companys condensed consolidated balance sheet for all periods presented due to a redemption right available to the noncontrolling interest holder in the future. The noncontrolling interest holders right to redeem its stock is exercisable any time between July�1 and July�30 of any year, commencing with July�1, 2014. This right was not exercised during July 2014. Net income�in the condensed consolidated statements of comprehensive income (loss) reflects 100% of the results of Ad.com Japan for the three and nine months ended September�30, 2014 and 2013 as the Company has a controlling financial interest in the entity. Net income is subsequently adjusted to exclude AOLs noncontrolling interests to arrive at net income�attributable to AOL Inc.

29




AOL INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


Use of Estimates
The preparation of the financial statements in conformity with U.S. generally accepted accounting principles (GAAP) requires management to make estimates, judgments and assumptions that affect the amounts reported in the condensed consolidated financial statements and footnotes thereto. Actual results could differ from those estimates. Significant estimates inherent in the preparation of the condensed consolidated financial statements include asset impairments, reserves established for doubtful accounts, equity-based compensation, depreciation and amortization, business combinations, income taxes, litigation matters and contingencies.
Interim Financial Statements
The interim condensed consolidated financial statements are unaudited; however, in the opinion of management, they contain all the adjustments (consisting of those of a normal recurring nature) considered necessary to present fairly the financial position, the results of operations and cash flows for the periods presented in conformity with GAAP applicable to interim periods. The interim condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements of AOL in the Annual Report.
Recently Adopted Accounting Standards
Accounting for Cumulative Translation Adjustments
In March 2013, new guidance was issued related to accounting for the cumulative translation adjustment upon derecognition of certain subsidiaries or groups of assets within a foreign entity or of an investment in a foreign entity. The new guidance clarifies that companies are required to apply the guidance in the foreign currency accounting subtopic to release any related cumulative translation adjustment into net income.�The guidance also applies to step acquisitions.
The new guidance became effective for us in January 2014. The new guidance does not have a material impact on the way the Company currently releases cumulative translation adjustments into net income upon disposition or deconsolidation of a subsidiary.
Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists
In July 2013, new guidance was issued related to the presentation of an unrecognized tax benefit when a net operating loss carryforward, a similar tax loss, or a tax credit carryforward exists. The objective of the new guidance is to eliminate the diversity in financial statement reporting practices by requiring the netting of unrecognized tax benefits against a deferred tax asset for a loss or other carryforward that would apply in settlement of uncertain tax positions.
The new guidance became effective for the Company in January 2014 and resulted in the offsetting of approximately $7 million of uncertain tax positions against deferred tax assets as of September 30, 2014.


30




AOL INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


NOTE 2INCOME (LOSS) PER COMMON SHARE
Basic income per common share is calculated by dividing net income attributable to AOL common stockholders by the weighted average number of shares of common stock outstanding during the reporting period. Diluted income per common share is calculated to give effect to all potentially dilutive common shares that were outstanding during the reporting period. The dilutive effect of outstanding equity-based compensation awards is reflected in diluted income per common share by application of the treasury stock method, only in periods in which such effect would have been dilutive for the period.
The Company has the option to pay cash, issue shares of common stock or any combination thereof for the aggregate amount due upon conversion of the Convertible Senior Notes. The Companys intent is to settle the principal amount of the Convertible Senior Notes in cash upon conversion. As a result, only the amounts payable in excess of the principal amounts of the Convertible Senior Notes are considered in diluted earnings per share under the treasury stock method.
For the three and nine months ended September�30, 2014, the Company had 8.0 million and 3.3 million, respectively, of weighted-average potentially dilutive common shares that were not included in the computation of diluted earnings per share because to do so would be anti-dilutive for those periods. For each of the three and nine months ended September�30, 2013, the Company had 1.2 million of weighted-average potentially dilutive common shares that were not included in the computation of diluted earnings per share because to do so would be anti-dilutive for those periods.
The following table is a reconciliation of basic and diluted net income attributable to AOL common stockholders per common share (in millions, except per share amounts):
Three Months Ended September 30,
Nine Months Ended September 30,
2014
2013
2014
2013
Net income attributable to AOL Inc. common stockholders
$
28.5

$
2.0

$
66.0

$
56.4

Shares used in computing basic income per common share
78.3

77.3

79.2

77.1

Dilutive effect of equity-based awards
3.9

3.9

4.1

4.3

Shares used in computing diluted income per�common share
82.2

81.2

83.3

81.4

Basic net income per common share
$
0.36

$
0.03

$
0.83

$
0.73

Diluted net income per common share
$
0.35

$
0.02

$
0.79

$
0.69


31




AOL INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


NOTE 3GOODWILL
A summary of changes in the Companys goodwill during the nine months ended September�30, 2014 is as follows (in millions):
December 31, 2013
Acquisitions
Dispositions
Translation
and Other
Adjustments
September 30,
2014
Brand Group
Gross Goodwill
$
283.5

$
46.1

$
(1.9
)
$


$
327.7

Net Goodwill
283.5

46.1

(1.9
)


327.7

Membership�Group
Gross Goodwill
605.0





(0.7
)
604.3

Net Goodwill
605.0





(0.7
)
604.3

AOL Platforms
Gross Goodwill
473.2

83.6



(2.5
)
554.3

Net Goodwill
473.2

83.6



(2.5
)
554.3

Patch
Gross Goodwill
17.5



(17.5
)




Impairments
(17.5
)


17.5





Net Goodwill










Corporate and Other
Gross Goodwill
35,625.1







35,625.1

Impairments
(35,625.1
)






(35,625.1
)
Net Goodwill










Consolidated
Gross Goodwill
37,004.3

129.7

(19.4
)
(3.2
)
37,111.4

Impairments
(35,642.6
)


17.5



(35,625.1
)
Net Goodwill
$
1,361.7

$
129.7

$
(1.9
)
$
(3.2
)
$
1,486.3

The increase in goodwill for the nine months ended September�30, 2014 was due primarily to the acquisition of Project Rover, Inc., dba Gravity (Gravity) and Convertro, Inc. ("Convertro") in 2014. See Note 4 for additional information on these transactions.
NOTE 4BUSINESS ACQUISITIONS, DISPOSITIONS AND OTHER SIGNIFICANT TRANSACTIONS
Acquisitions
Gravity
On January�23, 2014, the Company acquired Gravity, a company that provides content personalization technology and publisher solutions to create relevant consumer and advertiser experiences, for a purchase price of $83.2 million, net of cash acquired. An additional $7.6 million of cash consideration was deferred and will be paid over a two year service period to certain Gravity employees contingent upon their future service to the Company, which is being recorded as compensation expense over the required service period. The purchase price includes $0.8 million related to the portion of the fair value of converted Gravity awards that was attributable to pre-acquisition

32




AOL INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


service. An additional $5.9 million of fair value of unvested AOL restricted stock issued to Gravity employees is being recognized as equity-based compensation expense over the remaining award service periods.
The Company recorded $46.1 million of goodwill (which is not deductible for tax purposes) and $40.4 million of intangible assets associated with this acquisition. The intangible assets associated with this acquisition consist primarily of technology, customer relationships and trade names, all of which are being amortized on a straight-line basis over a period of five years. The fair value of the significant identified intangible assets was estimated by using relief from royalty and multi-period excess earnings valuation methodologies, which represent level 3 fair value measurements. Inputs used in the methodologies primarily included projected future cash flows, discounted at a rate commensurate with the risk involved.
Unaudited pro forma results of operations assuming this acquisition had taken place at the beginning of each period are not provided because the historical operating results of Gravity were not significant and pro forma results would not be significantly different from reported results for the periods presented.
Convertro
On May 6, 2014, the Company acquired Convertro, a leading attribution modeling technology company that helps marketers reallocate budgets within their media channels, sites, placements and creatives, for a total purchase price of $98.6 million, net of cash acquired. The purchase price included $89.0 million in cash, $8.9 million estimated fair value (with a gross value of $10.0 million) of contingent consideration to be paid to Convertro shareholders upon meeting specified product development milestones over the 17 months following the acquisition date, and $0.7 million of the $2.1 million estimated fair value of the unvested in-the-money options held by Convertro employees replaced with unvested AOL restricted stock and related to pre-acquisition service period.
The remaining $1.4 million fair value of issued restricted stock is being recognized as equity-based compensation expense over the remaining awards requisite service periods. The integration of Convertro technology is expected to enhance the ability of advertisers to customize their audience segments and establish a map of user journey to a particular event across media channels (e.g., a conversion, completion), thereby enabling the Companys advertisers to develop a media plan that maximizes return on ad spend across various media channels. The Company borrowed $75.0 million under its senior secured revolving credit facility agreement (the Credit Facility Agreement) to facilitate funding of this acquisition.
The fair value of the contingent consideration liability recognized on the acquisition date was $8.9 million, of which $6.0 million was classified within other current liabilities and the remaining $2.9 million was classified within other long-term liabilities on the condensed consolidated balance sheets based on the expected timing of payments as of the acquisition date. The Company determined the fair value of the liability for the contingent consideration based on a probability-weighted discounted cash flow analysis, which represents a level 3 fair value measurement. As of September�30, 2014, the contingent liability balance is $6.6 million and is classified within other current liabilities based on the expected timing to complete the remaining product development milestones. The $2.3 million reduction to the liability is a result of a $2.5 million payment, including $0.2 million of accretion expense, made during the quarter as a result of Convertro achieving two product development milestones. In addition to the purchase price paid for this business, the Company agreed to pay up to a $9.0 million retention bonus to certain Convertro employees which is being recorded as compensation expense over the two year required service period.
The Company recorded $73.3 million of goodwill (which is not deductible for tax purposes) and $28.3 million of intangible assets associated with this acquisition. The intangible assets associated with this acquisition consist of technology, a trade name and customer relationships, all of which are being amortized on a straight-line basis over a period of five years, consistent with the useful lives of comparable intangible assets purchased under similar circumstances.

33




AOL INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


The fair value of the significant identified intangibles assets was estimated by using a discounted cash flow analysis using the relief from royalty approach to value the technology and trade name and the replacement cost approach to value customer relationships, which represent level 3 fair value measurements. Inputs used in the methodologies primarily included projected future cash flows, discounted at a rate commensurate with the risk involved.
Unaudited pro forma results of operations assuming this acquisition had taken place at the beginning of each period are not provided because the historical operating results of Convertro were not significant and pro forma results would not be significantly different from reported results for the periods presented.
Dispositions and Disposals
Patch
On January�29, 2014, the Company entered into a joint venture with DMEP Corp. dba Hale Global (Hale Global), whereby the Company contributed Patch into a new limited liability company, which is operated and majority owned by Hale Global subsequent to the closing of the transaction. The Company recorded a loss on disposition of $3.1 million, which primarily represents the difference between the $12.8 million fair value of the Companys 40% retained interest in Patch and the carrying value of contributed net assets. The loss on disposition is included in the loss on disposal of assets in the Companys condensed consolidated statement of comprehensive income (loss). The fair value of the Companys retained interest in the joint venture is being accounted for as an equity method investment. Due to the Companys significant continuing involvement with the joint venture, the disposed component did not meet the criteria to be classified as a discontinued operation in the Companys financial statements.
Sale of Dulles Technology Center
On July 30, 2014, the Company completed the sale of a data center property located in Virginia for cash of approximately $33.1 million, net of costs to sell the property.�During the three months ended June 30, 2014, the assets associated with this property were reclassified from property and equipment, net, to assets held for sale on the condensed consolidated balance sheets, and the Company recorded an immaterial impairment on the assets. During the three months ended September 30, 2014, an immaterial loss was recorded upon the sale of the assets.
NOTE 5LONG-TERM DEBT AND OTHER FINANCING ARRANGEMENTS
Revolving Credit Facility
On July�1, 2013, AOL entered into a $250 million Credit Facility Agreement (the Credit Facility Agreement). Under the terms of the Credit Facility Agreement, AOL may request an increase in the commitments of up to an additional $250 million with commitments from either new lenders or increased commitments from existing lenders, subject to the satisfaction of certain conditions. The Credit Facility Agreement is guaranteed by all of AOLs material domestic subsidiaries, as�defined in the Credit Facility Agreement, and substantially all of the property and assets of AOL have been pledged as collateral,�subject to customary exceptions.
Interest on borrowings under the Credit Facility Agreement is payable at rates per annum equal to, at the option of AOL: (1)�a fluctuating base rate equal to JPMorgans adjusted base rate (ABR) plus the applicable margin, or (2)�a periodic fixed rate equal to the Eurodollar rate plus the applicable margin. The ABR will be the highest of (i)�the federal funds rate plus 0.5%, (ii)�JPMorgans publicly announced prime rate and (iii)�one-month LIBOR plus 1.0%. The applicable margin relating to any Eurodollar loan is 2.0% and the applicable margin relating to any ABR loan is 1.0%. AOL is required to pay a commitment fee of 0.5%�per annum based on the unused portion of the commitments under the Credit Facility Agreement.

34




AOL INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


The Credit Facility Agreement contains various affirmative, negative and financial covenants. Financial covenants in the agreement include a ratio of debt (net of unrestricted cash up to an agreed cap) to EBITDA (as defined in the Credit Facility Agreement, "EBITDA") and a ratio of EBITDA to interest expense. The debt to EBITDA ratio must not exceed a specified maximum. The EBITDA to interest expense ratio requires the Company to meet or exceed a specified minimum. Each of the above ratios are tested at the end of each fiscal quarter and measured on a rolling four-quarter basis. To date, the Company is in compliance with its covenants under the Credit Facility Agreement.
Any amounts outstanding under the Credit Facility Agreement will be due and payable on July�1, 2018, and the commitments thereunder will terminate on such date. The Company intends to use borrowings under the Credit Facility Agreement for general corporate purposes.
On August 4, 2014, the Company repaid $30.0 million of borrowings under the Credit Facility Agreement. The Company repaid the remaining $75.0 million outstanding on September�11, 2014, through use of the proceeds from the convertible senior notes discussed below. As of September�30, 2014 there were no amounts outstanding under the Credit Facility Agreement and the available borrowing capacity was $250 million.

Convertible Senior Notes
On August�14, 2014, the Company issued $379.5 million aggregate principal amount of 0.75% convertible senior notes due September�1, 2019 (the Notes) through a private placement. The Company sold the Notes under a purchase agreement, dated August�13, 2014, with Goldman, Sachs & Co. (Goldman Sachs) and J.P. Morgan Securities LLC (J.P. Morgan) as representatives of the several purchasers (the Initial Purchasers). The Notes were issued under an indenture, dated as of August�19, 2014 (the "Indenture") between the Company and The Bank of New York Mellon, as trustee.
The net proceeds from the Company's sale of the Notes were approximately $369.1 million, net of issuance costs of $10.4 million. The Company used $40.0 million of the net proceeds from this offering to repurchase shares of its common stock from the purchasers of Notes in this offering in privately negotiated transactions through Goldman Sachs as its agent. These repurchases are part of the 2014 Stock Repurchase Program discussed in "Note 7". The Company used $36.6 million of the net proceeds to pay the cost of the convertible note hedge transactions (after such cost was partially offset by the proceeds to the Company from the sale of warrants pursuant to the warrant transactions) as described below under Note Hedge and Warrant Arrangements. The Company used $75.0 million of the net proceeds to repay borrowings under the Credit Facility Agreement discussed above. The Company expects to use the remaining net proceeds from the offering of the Notes for general corporate purposes including, but not limited to, additional share repurchases, acquisitions or other strategic transactions and working capital.
Under the Indenture, the Notes bear interest at a rate of 0.75% per year payable semiannually in arrears in cash on March 1 and September 1 of each year, beginning on March�1, 2015. The Notes will mature on September�1, 2019, unless earlier converted or repurchased in accordance with their terms. The Notes rank senior in right of payment to all of the Companys indebtedness that is expressly subordinated in right of payment to the Notes, will rank equally in right of payment with all of the Companys existing and future liabilities that are not so subordinated, will be effectively junior to any of the Company's secured indebtedness to the extent of the value of the assets securing such indebtedness (including amounts outstanding under the Companys current credit facility) and will be structurally subordinated to all indebtedness and other liabilities (including trade payables) of the Companys subsidiaries.
If the Company undergoes a fundamental change, subject to certain conditions, holders of the Notes may require the Company to purchase for cash all or a part of their Notes in principal amounts of $1,000 or a multiple thereof at a repurchase price equal to 100% of the principal amount of Notes to be repurchased, plus accrued and unpaid interest to, but excluding, the fundamental change repurchase date. In addition, following certain corporate events that occur prior to maturity, the Company will increase the conversion rate for a holder who elects to convert

35




AOL INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


its Notes in connection with such a corporate event in certain circumstances. In such event, an aggregate of up to 2.3 million additional shares of common stock could be issued upon conversions in connection with such corporate events, subject to adjustment in the same manner as the conversion rate.
The Notes will be convertible into cash, shares of common stock, or a combination of cash and shares of common stock, at the Companys election based on an initial conversion rate of 17.4456 shares of common stock per $1,000 principal amount of Notes (which is equivalent to an initial conversion price of approximately $57.32 per share of common stock) subject to customary adjustments. Holders may convert their Notes at their option at any time prior to the close of business on the business day immediately preceding May�1, 2019 upon the occurrence of certain events in the future, as defined in the Indenture. On or after May�1, 2019 to the close of business on the second scheduled trading day immediately preceding the maturity date, holders may convert all or any portion of their Notes, regardless of the foregoing conditions. The Company's intent is to settle the principal amount of the Notes in cash upon conversion. If the conversion value exceeds the principal amount, the Company would deliver shares of its common stock in respect to the remainder of its conversion obligation in excess of the aggregate principal amount (the "conversion spread"). The conversion spread would be included in the denominator for the computation of diluted net income per common share, using the treasury stock method. As of September�30, 2014, none of the conditions allowing holders of the Notes to convert have been met.
Accounting guidance requires that convertible debt that can be settled for cash, such as the Notes, be separated into the liability and equity component at issuance and each be assigned a value. The value assigned to the liability component is the estimated fair value, as of the issuance date, of a similar debt without the conversion feature.�The difference between the principal amount of the Notes and estimated fair value of the liability component, representing the value of the conversion premium assigned to the equity component, is recorded as a debt discount on the issuance date. The fair value of the liability component of the Notes was determined using a
discounted cash flow analysis, in which the projected interest and principal payments were discounted
back to the issuance date of the Notes at a market yield, and represents a Level 3 fair value measurement. The Company estimated the straight debt yield by modeling the convertible note as a combination of a straight debt and a European call option. This required the use of a combination of inputs for similar assets observable in the market place to determine a yield on similar instruments without a conversion option and a significant unobservable input to estimate the future volatility of the Company's stock. The Company's stock volatility was estimated at 40% based on historical AOL stock price volatilities, as well as implied volatilities from option contracts traded immediately prior to the issuance date of the Notes. The Company estimated the straight debt borrowing rates at issuance to be�5.39%�for similar debt to the Notes without the conversion feature, which resulted in a fair value of the liability component of approximately $301.5 million and a debt discount of $78.0 million.�As a result, a conversion premium of�$45.4 million, net of tax,�was recorded in additional paid-in capital within stockholders' equity. The debt discount is amortized to interest expense using the effective interest method over the period from the issuance date through the contractual maturity date of the Notes on�September�1, 2019.
In accounting for the transaction costs related to the Note issuance, the Company allocated the total amount incurred to the liability and equity components based on their relative fair values. Issuance costs attributable to the liability component were recorded within other assets on the condensed consolidated balance sheet and are being amortized to expense over the term of the Notes using the effective interest method. Issuance costs attributable to the equity component were recorded as a charge to additional paid-in capital within stockholders' equity.

36




AOL INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


Balances attributable to the Notes consist of the following (in millions):
September 30,
2014
December 31,
2013
Liability component:
�����Principal
$
379.5

$


�����Less: note discount
76.4



Net carrying amount
$
303.1

$


Equity component*
$
75.7

$


(*) Recorded in the condensed consolidated balance sheet in additional-paid-in capital within stockholders' equity.
The Notes are carried at their original issuance value, net of unamortized debt discount, and are not marked to market each period. The approximate fair value of the Notes as of September�30, 2014, was $394.2 million. The fair value of the Notes was estimated on the basis of inputs that are observable in the market and are considered Level 2 in the fair value hierarchy.
The Company recognized interest expense related to the Notes of $2.1 million for the three and nine months ended September�30, 2014, consisting of $0.3 million for the contractual coupon interest, $1.6 million for the accretion of the convertible note discount and $0.2 million for the amortization of deferred transaction costs.
Note Hedge and Warrant Arrangements
In connection with the sale of the Notes, the Company entered into privately negotiated note hedge transactions relating to approximately 6.6 million shares of common stock (the "Note Hedges") with certain option counterparties (the Option Counterparties). The Note Hedges represent call options from the Option Counterparties with respect to $379.5 million aggregate principal amount of the Notes. The strike price of the Note Hedges is $57.32 with a maturity date of September 1, 2019. These Note Hedges are designed to offset the Companys exposure to potential dilution and/or amounts the Company is required to pay in excess of the principal amount of converted Notes upon conversion of the Notes in the event that the market value per share of the Common Stock at the time of exercise is greater than the strike price of the Note Hedges (which strike price corresponds to the initial conversion price of the Notes, subject to certain customary adjustments). During the three months ended September�30, 2014, the Company paid $70.1 million for the Note Hedges.
Separately, the Company also entered into privately negotiated warrant transactions with the Option Counterparties giving them the right to purchase in aggregate up to 13.2 million shares of common stock from the Company at a strike price of $84.92 per share. The warrant transactions will have a dilutive effect with respect to the Companys common stock to the extent that the market price per share of its common stock exceeds the strike price of $84.92 per share of the warrants on or prior to the expiration date of the warrants. The warrants expire over a three month period beginning on December�2, 2019. During the three months ended September�30, 2014, the Company received $33.5 million in proceeds from the issuance of warrants.
The Note Hedges and warrants are not marked to market. The Note Hedges and the warrant transactions are separate transactions, entered into by the Company with the Option Counterparties and are not part of the terms of the Notes and will not affect the holders rights under the Notes. In addition, holders of the Notes will not have any rights with respect to the Note Hedges or the Warrants. The value of the Note Hedges and warrants were initially recorded to and continue to be classified as additional paid-in capital within stockholders' equity.

37




AOL INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


NOTE 6INCOME TAXES
For the three months ended September�30, 2014, the Company earned income before income tax of $42.3 million and incurred income tax expense of $14.4 million, which resulted in an effective tax rate of 34.0%, as compared to an effective tax rate of 89.7% for the three months ended September�30, 2013. The effective tax rate for the three months ended September�30, 2014 did not materially differ from the statutory U.S. federal income tax rate of 35.0%, primarily due to the favorable tax impact of additional deductions that produced a tax benefit in the current quarter offset by the tax impact of foreign losses that did not produce a tax benefit. The effective tax rate for the three months ended September�30, 2013 differed from the statutory U.S. federal income tax rate of 35.0% primarily due to the tax impact of a goodwill impairment charge, foreign losses that did not produce a tax benefit and the size of these items relative to the Company's pre-tax income.
For the nine months ended September�30, 2014, the Company earned income before income tax of $119.2 million and incurred income tax expense of $55.2 million, which resulted in an effective tax rate of 46.3%, as compared to an effective tax rate of 51.2% for the nine months ended September�30, 2013. The effective tax rates for the nine months ended September�30, 2014 and 2013 differed from the statutory U.S. federal income tax rate of 35.0% primarily due to the tax impact of foreign losses that did not produce a tax benefit. The impact of the foreign losses on the effective tax rate for the nine months ended September�30, 2014 was partially offset by the favorable impact of additional deductions that produced a tax benefit during the third quarter.
NOTE 7STOCKHOLDERS EQUITY
AOL is authorized to issue up to 660 million shares of all classes of stock, consisting of 60 million shares of preferred stock, par value $0.01 per share (Preferred Stock), and 600 million shares of common stock, par value $0.01 per share. In August 2012, in connection with the Tax Asset Protection Plan, AOL filed a Certificate of Designation to its Amended and Restated Certificate of Incorporation creating a series of approximately 0.1 million shares of Preferred Stock designated as Series A Junior Participating Preferred Stock, par value $0.01 per share (the Series A Preferred Stock). The Series A Preferred Stock has the voting and such other rights as provided for in the Certificate of Designation. Rights and privileges associated with shares of Preferred Stock are subject to authorization by the Companys Board of Directors (the Board) and may differ from those of any and all other series at any time outstanding. All shares of common stock will be identical and will entitle the holders thereof to the same rights and privileges.
During the nine months ended September�30, 2014, the Company recorded a $34.2 million increase to additional paid-in capital as a result of equity-based compensation transactions. Included in this amount was $51.4 million related to expense incurred under AOLs equity-based compensation plan and $1.5 million related to a portion of the fair value of converted awards that was included in the purchase price of recent acquisitions, partially offset by a reduction of $18.1 million related to tax withholdings on the vesting of restricted stock units (RSUs).

2013 Stock Repurchase Program

Concurrent with the closing of the Credit Facility Agreement, the Company announced on July�8, 2013 that the Board approved a second stock repurchase program in 2013 (the July 2013 Stock Repurchase Program), which authorized AOL to repurchase up to $150 million of its outstanding shares of common stock through July 8, 2014. Repurchases were subject to market conditions, share price and other factors, and were made in accordance with applicable securities laws.

During the nine months ended September�30, 2014, the Company repurchased a total of 1.6 million shares under the July 2013 Stock Repurchase Program at a weighted-average price of $36.84 per share (approximately $58.6 million).


38




AOL INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


2014 Stock Repurchase Program
On July 28, 2014, the Board approved a new stock repurchase program (the "2014 Stock Repurchase Program"), which authorizes AOL to repurchase up to $150 million of its outstanding shares of common stock from time to time over the twelve months following the announcement of the program, depending on market conditions, share price and other factors. The repurchases may be made in accordance with applicable securities laws in the open market, in block trades, pursuant to pre-arranged trading plans or otherwise and may include derivative transactions. The 2014 Stock Repurchase Program may be suspended or discontinued at any time.

During the three and nine months ended September�30, 2014, the Company repurchased a total of 0.9 million shares under the 2014 Stock Repurchase Program at a weighted-average price of $42.46 per share (approximately $40 million).
NOTE 8EQUITY-BASED COMPENSATION
Equity-Based Compensation Expense
Compensation expense recognized by AOL related to its equity-based compensation plans is as follows (in millions):
Three Months Ended September 30,
Nine Months Ended September 30,
2014
2013
2014
2013
Stock options
$
2.4

$
2.8

$
7.0

$
8.6

Restricted stock, RSUs and PSUs
18.5

8.5

43.0

21.4

Employee Stock Purchase Program
0.4

0.5

1.4

1.4

Total equity-based compensation expense
$
21.3

$
11.8

$
51.4

$
31.4

Tax benefit recognized
$
8.2

$
4.6

$
20.0

$
12.3

As of September�30, 2014, the Company had 6.0 million stock options and 4.0 million restricted stock, RSUs and Performance Stock Units (PSUs) outstanding to employees, advisors and non-employee directors. The weighted-average exercise price of the stock options and the weighted-average grant date fair value of the restricted stock, RSUs and PSUs outstanding as of September�30, 2014 were $22.82 and $39.32, respectively.
As of September�30, 2014, total unrecognized compensation cost related to unvested AOL stock option awards was $12.6 million and is expected to be recognized over a weighted-average period of approximately 2.0 years. Total unrecognized compensation cost as of September�30, 2014 related to unvested restricted stock, RSUs and PSUs was $93.7 million and is expected to be recognized over a weighted-average period of approximately 2.0 years. To the extent the actual forfeiture rate is different from what the Company has estimated, equity-based compensation expense related to these awards will be different from the Companys expectations.

39




AOL INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


AOL Stock Options
The assumptions presented in the table below represent the weighted-average value of the applicable assumption used to value AOL stock options at their grant date for stock options granted during the periods presented:
Nine Months Ended September 30,
2014
2013
Expected volatility
38.9
%
37.4
%
Expected term to exercise from grant date
4.89 years

5.03 years

Risk-free rate
1.5
%
1.0
%
Expected dividend yield

%

%
NOTE 9RESTRUCTURING COSTS
As part of the Companys continuing effort to reduce its expenses and invest in areas of strategic focus, the Company incurred restructuring costs of $1.2 million and $15.7 million for the three and nine months ended September�30, 2014, respectively.
A summary of AOLs restructuring activity for the nine months ended September�30, 2014 is as follows (in millions):
Employee
Terminations
Other�Exit
Costs
Total
Liability at December�31, 2013
$
15.7

$
0.8

$
16.5

Restructuring expense
13.6

2.1

15.7

Foreign currency translation and other adjustments
(0.2
)


(0.2
)
Cash paid
(25.6
)
(1.1
)
(26.7
)
Liability at September�30, 2014
$
3.5

$
1.8

$
5.3

At September�30, 2014, of the remaining liability of $5.3 million, $5.0 million was classified as a current liability within accrued expenses and other current liabilities, with the remaining $0.3 million classified within other long-term liabilities in the condensed consolidated balance sheets. Amounts classified as long-term are expected to be paid through 2017.
NOTE 10COMMITMENTS AND CONTINGENCIES
Commitments
For a description of AOLs commitments see Note 10 to the Companys audited consolidated financial statements included in the Annual Report.

40




AOL INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


Contingencies
AOL is a party to a variety of claims, suits and proceedings that arise in the normal course of business, including actions with respect to intellectual property claims, tax matters, labor and unemployment claims, commercial claims, claims related to the Companys business model for content creation and other matters. While the results of such normal course claims, suits and proceedings cannot be predicted with certainty, management does not believe that, based on current knowledge and the likely timing of resolution of various matters, any additional reasonably possible potential losses above the amount accrued for such matters would be material to the Companys financial statements. Regardless of the outcome, legal proceedings can have an adverse effect on AOL because of defense costs, diversion of management resources and other factors.
Security Incident
On April 28, 2014, the Company announced a security incident that involved unauthorized access to its network and systems (the security incident).
As a result of its investigation of the security incident, the Company has determined that there was unauthorized access to information regarding a significant number of user accounts. This information included AOL users email addresses, postal addresses, address book contact information, encrypted passwords and encrypted answers to security questions that the Company asks when a user resets his or her password, as well as certain employee information. The Company believes that the individuals or entities have used this contact information to send spoofed emails that appeared to come from roughly 2% of its email accounts. There is no indication that the encryption on the passwords or on the answers to security questions was broken or that the incident resulted in disclosure of users financial information, including debit and credit cards, which is also fully encrypted.
The Company's investigation of the security incident is complete, and there is no indication that the Company has incurred or will incur a material loss associated with the security incident.
NOTE 11SEGMENT INFORMATION
The Companys segments are determined based on the properties, products and services it provides and how the chief operating decision maker (CODM) evaluates the business. The Companys chief executive officer is the Companys CODM for the nine months ended September�30, 2014.
The CODM uses adjusted operating income before depreciation and amortization (Adjusted OIBDA) to evaluate the performance of the segments and allocate resources. Management considers Adjusted OIBDA to be the appropriate metric to evaluate and compare the ongoing operating performance of the Companys business on a consistent basis across reporting periods, as it eliminates the effect of noncash items which the Company does not believe are indicative of its core operating performance. This measure of profit or loss is considered to be a non-GAAP measure, and may be different than similarly-titled non-GAAP financial measures used by other companies.

41




AOL INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


Segment information for the three and nine months ended September�30, 2014 and 2013 is as follows (in millions):
Brand
Group
Membership
Group
AOL
Platforms
Corporate
and Other
Consolidated
Total
Three Months Ended�September 30, 2014
Revenues from external customers
Advertising and other
$
170.4

$
32.7

$
270.3

$


$
473.4

Subscription


153.4





153.4

Revenues from transactions with other segments
16.9

10.6

1.6

(29.1
)


Total revenues
$
187.3

$
196.7

$
271.9

$
(29.1
)
$
626.8

Adjusted OIBDA
$
17.0

$
139.2

$
(0.6
)
$
(33.8
)
$
121.8

Nine Months Ended�September 30, 2014
Revenues from external customers
Advertising and other
$
505.3

$
108.6

$
744.6

$


$
1,358.5

Subscription


458.4





458.4

Revenues from transactions with other segments
46.5

29.8

5.2

(81.5
)


Total revenues
$
551.8

$
596.8

$
749.8

$
(81.5
)
$
1,816.9

Adjusted OIBDA
$
31.9

$
420.6

$
(9.1
)
$
(92.8
)
$
350.6

Three Months Ended�September 30, 2013
Revenues from external customers
Advertising and other
$
176.1

$
38.8

$
184.8

$


$
399.7

Subscription


161.6





161.6

Revenues from transactions with other segments
16.4

4.1

3.9

(24.4
)


Total revenues
$
192.5

$
204.5

$
188.7

$
(24.4
)
$
561.3

Adjusted OIBDA
$
10.9

$
149.8

$
(7.1
)
$
(33.8
)
$
119.8

Nine Months Ended�September 30, 2013
Revenues from external customers
Advertising and other
$
527.9

$
117.9

$
501.1

$
0.6

$
1,147.5

Subscription


493.4





493.4

Revenues from transactions with other segments
44.5

18.5

8.9

(71.9
)


Total revenues
$
572.4

$
629.8

$
510.0

$
(71.3
)
$
1,640.9

Adjusted OIBDA
$
4.6

$
447.8

$
(20.9
)
$
(98.1
)
$
333.4


42




AOL INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


The following table presents the Companys reconciliation of Adjusted OIBDA to operating income (in millions):
Three Months Ended September 30,
Nine Months Ended September 30,
2014
2013
2014
2013
Operating income
$
48.0

$
16.7

$
126.2

$
118.5

Add: Depreciation
33.5

32.0

100.6

97.4

Add: Amortization of intangible assets
16.9

11.1

48.6

29.7

Add: Restructuring costs
1.2

19.0

15.7

28.1

Add: Equity-based compensation
21.3

11.8

51.4

31.4

Add: Asset impairments and write-offs
1.1

29.0

12.3

30.4

Add: Losses/(gains) on disposal of assets, net
(0.2
)
0.2

(4.2
)
(2.1
)
Adjusted OIBDA
$
121.8

$
119.8

$
350.6

$
333.4

Due to the nature of the Companys operations, a majority of its assets are utilized across all segments. In addition, segment assets are not reported to, or used by, the CODM function to allocate resources or assess performance of the Companys segments. Accordingly, the Company has not disclosed asset information by segment.
Information about Geographical Areas
The following table presents revenues in different geographical locations (in millions):
Three Months Ended September 30,
Nine Months Ended September 30,
2014
2013
2014
2013
United States
$
554.6

$
498.5

$
1,613.9

$
1,456.3

United Kingdom
21.7

22.7

65.1

70.8

Germany
15.7

9.7

41.4

28.0

Canada
14.3

12.7

36.1

35.4

Japan
7.4

8.1

22.7

24.4

Other international
13.1

9.6

37.7

26.0

Total international
72.2

62.8

203.0

184.6

Total revenues
$
626.8

$
561.3

$
1,816.9

$
1,640.9


Revenues are attributed to countries based on the location of customers.

43


AOL INC.
PART II. OTHER INFORMATION


ITEM�1.����LEGAL PROCEEDINGS
See Part I  Item�1  Financial Statements  Note 10 Commitments and Contingencies for information about our legal proceedings.

ITEM�1A.����RISK FACTORS
We are including the following updated Risk Factors with this Quarterly Report to provide additional information on risks or uncertainties that could affect the forward-looking statements included in this Quarterly Report, and should be read in conjunction with the Risk Factors set forth in "Item 1ARisk Factors," in the Annual Report.
Convertible Senior Notes
On August�14, 2014, we issued $379.5 million aggregate principal amount of 0.75% convertible senior notes due September�1, 2019 (the Notes). The Notes were issued under an indenture, dated as of August�19, 2014 (the "Indenture") between us and The Bank of New York Mellon, as trustee.
We may not have the ability to raise the funds necessary to settle conversions of the Notes in cash, repay the Notes at maturity or repurchase the Notes upon a fundamental change.
Holders of our Notes have the right to require us to repurchase all or a portion of their Notes upon the occurrence of a fundamental change at a repurchase price equal to 100% of the principal amount of the Notes to be repurchased, plus accrued and unpaid interest, if any. In addition, upon conversion of the Notes, unless we elect to deliver solely shares of our common stock to settle such conversion (other than paying cash in lieu of delivering any fractional share), we will be required to make cash payments in respect of the Notes being converted. Moreover, we will be required to repay the Notes in cash at their maturity, unless earlier converted or repurchased. However, we may not have enough available cash or be able to obtain financing at the time we are required to make repurchases of Notes surrendered therefor or pay cash with respect to Notes being converted or at their maturity.
In addition, our ability to repurchase or to pay cash upon conversion or at maturity of the Notes may be limited by law, regulatory authority or agreements governing our future indebtedness. Our failure to repurchase Notes at a time when the repurchase is required by the Indenture or to pay cash upon conversion or at maturity of the Notes as required by the Indenture would constitute a default under the Indenture. A default under the Indenture for the Notes or the fundamental change itself could also lead to a default under our credit facility or agreements governing our future indebtedness. Moreover, the occurrence of a fundamental change under the Indenture could constitute an event of default under any such agreements. If the payment of the related indebtedness were to be accelerated after any applicable notice or grace periods, we may not have sufficient funds to repay the indebtedness and repurchase the Notes or to pay cash upon conversion or at maturity of the Notes.
The conditional conversion feature of our outstanding Notes, if triggered, may adversely affect our financial condition and operating results.
In the event the conditional conversion feature of our Notes is triggered, holders of the Notes will be entitled to convert the Notes at any time during specified periods at their option. If one or more holders elect to convert their Notes, unless we elect to satisfy our conversion obligation by delivering solely shares of our common stock (other than paying cash in lieu of delivering any fractional share), we would be required to settle a portion or all of our conversion obligation through the payment of cash, which could adversely affect our liquidity. In addition, even if holders do not elect to convert their Notes, we could be required under applicable accounting rules to reclassify all or a portion of the outstanding principal of the Notes as a current rather than long-term liability, which would result in a material reduction of our net working capital.



44


AOL INC.
PART II. OTHER INFORMATION

Our outstanding Notes may be settled in cash, and the accounting method for such convertible debt securities could have a material effect on our reported financial results.
In accordance with US GAAP accounting guidance for convertible debt instruments that may be settled in cash upon conversion, we must separately account for the liability and equity components of convertible debt instruments (such as the Notes) in a manner that reflects our economic interest cost. The equity component of such instruments is required to be included in the additional paid-in capital section of stockholders equity on our condensed consolidated balance sheet at the issuance date and the value of the equity component is treated as debt discount for purposes of accounting for the debt component of the Notes. As a result, we expect to record a greater amount of non-cash interest expense as a result of the amortization of the discounted carrying value of the Notes to their face amount over the term of the Notes. We will report lower net income (or larger net losses) in our financial results because accounting guidance requires interest to include both the amortization of the debt discount and the instruments non-convertible coupon interest rate, which could adversely affect our future financial results and the trading price of our common stock.
In addition, under certain circumstances, convertible debt instruments (such as the Notes) that may be settled entirely or partly in cash are currently accounted for utilizing the treasury stock method, the effect of which is that any shares issuable upon conversion of the Notes are not included in the calculation of diluted earnings per share except to the extent that the conversion value of the Notes exceeds their principal amount. Under the treasury stock method, for diluted earnings per share purposes, the transaction is accounted for as if the number of shares of common stock that would be necessary to settle such excess, if we elected to settle such excess in shares, are issued. We cannot be sure that the accounting standards in the future will continue to permit the use of the treasury stock method. If we are unable to use the treasury stock method in accounting for the shares issuable upon conversion of the Notes, then our diluted earnings per share would be adversely affected. In addition, our diluted earnings per share would also be adversely affected if the market price of our common stock increases such that the conversion rights of the Notes are triggered, or the market price of our common stock exceeds the applicable strike price of the warrants we issued in conjunction with the convertible note hedge and warrant transactions and become in the money, then our diluted earnings per share would also be adversely affected.
Future sales of our common stock or other securities convertible into our common stock could lower the market price for our common stock.
In the future, we may issue or sell additional shares of our common stock or securities convertible into or exchangeable for our common stock. In addition, a substantial number of shares of our common stock is reserved for issuance in connection with our employee benefit plans, for purchase by employees under our employee stock purchase plan, upon conversion of our outstanding convertible notes and in relation to the convertible note hedge and warrant transactions we entered into in connection with the issuance of the convertible notes. We cannot predict the size of future issuances or the effect, if any, that they may have on the market price for our common stock. The issuance and sale of substantial amounts of common stock or securities convertible into or exchangeable for our common stock, or the perception that such issuances and sales may occur, could adversely affect the market price of our common stock and impair our ability to raise capital through the sale of additional equity securities.
The convertible note hedge and warrant transactions may affect the value of our common stock.
In August 2014, we entered into convertible note hedge transactions with certain option counterparties. We also entered into warrant transactions with the option counterparties pursuant to which we will sell warrants for the purchase of our common stock. The convertible note hedge transactions are expected generally to reduce the potential dilution to our common stock upon any conversion of our outstanding Notes and/or offset any cash payments we are required to make in excess of the principal amount upon conversion of any Notes. The warrant transactions could separately have a dilutive effect to the extent that the market price per share of our common stock exceeds the strike price of the relevant warrants.
The option counterparties or their respective affiliates may modify their hedge positions by entering into or unwinding various derivatives with respect to our common stock and/or purchasing or selling our common stock or other securities of ours in secondary market transactions prior to the maturity of the notes (and are likely to do so during any observation period related to a conversion of Notes or following any repurchase of notes by us in connection with any fundamental change repurchase date or otherwise). This activity could also cause or avoid an increase or a decrease in the market price of our common stock.

45


AOL INC.
PART II. OTHER INFORMATION

We are subject to counterparty risk with respect to the convertible note hedge transactions.
The option counterparties for our convertible notes hedge transactions are financial institutions or affiliates of financial institutions, and we are subject to the risk that one or more of such option counterparties may default under the convertible note hedge transactions. Our exposure to the credit risk of the option counterparties is not secured by any collateral. If any option counterparty becomes subject to insolvency proceedings, we will become an unsecured creditor in those proceedings with a claim equal to our exposure at that time under the convertible note hedge transaction. Our exposure will depend on many factors but, generally, the increase in our exposure will be correlated to the increase in our common stock market price and in volatility of our common stock. In addition, upon a default by the option counterparty, we may suffer adverse tax consequences and dilution with respect to our common stock. We can provide no assurance as to the financial stability or viability of any option counterparty.
The terms of our outstanding Notes, Delaware law and provisions in our certificate of incorporation, bylaws and stockholder rights plan could discourage, delay or prevent a change in control of us, thereby depressing the market price of our common stock.
The holders of our Notes have the right, at their option, to require us to repurchase all or a portion of their Notes if a fundamental change occurs prior to the maturity date of the Notes. In addition, if a make-whole fundamental change occurs prior to the maturity date of the Notes, we will in some cases be required to increase the conversion rate for a holder that elects to convert its Notes in connection with such make-whole fundamental change. Furthermore, the indenture for the Notes prohibits us from engaging in certain mergers or acquisitions unless, among other things, the surviving entity assumes our obligations under the Notes. These and other provisions in the indenture could discourage, delay or prevent a third party from acquiring us.
Our status as a Delaware corporation and the anti-takeover provisions of the Delaware General Corporation Law also may discourage, delay, or prevent a third party from acquiring us by prohibiting us from engaging in a business combination with an interested stockholder for a period of three years after the person becomes an interested stockholder, even if a change of control would be beneficial to our existing stockholders. In addition, our certificate of incorporation and bylaws contain provisions that could make it more difficult for a third party to acquire a majority of our outstanding voting stock. These provisions include the following:
"
the ability of our board of directors to create and issue preferred stock without prior stockholder approval;
"
the prohibition of stockholder action by written consent;
"
advance notice requirements for director nominations and stockholder proposals;
"
the ability of the board of directors to increase or decrease the number of directors without stockholder approval;
"
the requirement that only stockholders holding not less than 40% of the voting power of our common stock may call special meetings of stockholders; and
"
the ability of the board of directors to make, amend or repeal our bylaws.
We also have a stockholder rights plan that could discourage, delay or prevent a third party from acquiring us without the approval of our board of directors. Our stockholder rights plan has been filed with and is publicly available at or from the SEC.
These provisions could also delay or prevent a change in control of the Company, discourage proxy contests and make it more difficult for stockholders to elect directors of their choosing or to cause us to take other corporate actions they desire, any of which could depress the market price of our common stock

46


AOL INC.
PART II. OTHER INFORMATION

Security Incident
The Company previously announced a security incident that involved unauthorized access to our network and systems (the security incident). We are updating the previously reported risk factor to reflect the outcome of our investigation.
The security incident could result in our products and services being perceived as unsecure, and consumers and customers may curtail or stop using our products and services, and we may incur significant legal and financial costs. If our efforts to protect the security of our network, as well as our consumer and customer data, are unsuccessful, we may incur significant costs, face government enforcement actions and private litigation, and our business and reputation could be adversely affected.
As a result of our investigation of the security incident, we have determined that there was unauthorized access to information regarding a significant number of user accounts. This information included AOL users email addresses, postal addresses, address book contact information, encrypted passwords and encrypted answers to security questions that we ask when a user resets his or her password, as well as certain employee information. We believe that the individuals or entities have used this contact information to send spoofed emails that appeared to come from roughly 2% of our email accounts. We have no indication that the encryption on the passwords or on the answers to security questions was broken or that the incident resulted in disclosure of users financial information, including debit and credit cards, which is also fully encrypted.
Our investigation of the security incident is complete and there is no indication that we have incurred or will incur a material loss associated with the security incident. We can give no assurance that a future incident could not be caused by events such as criminal activity, sabotage or espionage, computer viruses, hacking and other cyber-security attacks, router disruption, automated attacks such as denial of service attacks, power outages, natural disasters, accidents, terrorism, equipment failure or other events within or outside our control which could adversely affect us and our consumers.
If our network and data security measures are breached, our products and services may be perceived as not being secure, consumers and customers may curtail or stop using our products and services and we may incur significant legal and financial costs.
Our products and services involve the storage and transmission of our consumers and customers personal and proprietary information in our facilities and on our equipment, networks and corporate systems. Network and data security breaches expose us to a risk of loss of this information, litigation, remediation costs, increased costs for security measures, loss of revenue, damage to our reputation and potential liability. Network and data security breaches or unauthorized access have resulted in, and may in the future result in, a combination of significant legal and financial costs, increased remediation and other costs, damage to our reputation and a loss of confidence in the security of our products, services and networks that could have an adverse effect on our business. We take steps to prevent unauthorized access to our network and consumer and customer data and corporate systems, however, because the techniques used to obtain unauthorized access, disable or degrade service, or sabotage systems change frequently or may be designed to remain dormant until a triggering event, we may be unable to anticipate these techniques or implement adequate preventative measures. In addition, hardware, software or applications we develop or procure from third parties may contain defects in design or manufacture or other problems that could unexpectedly compromise network and data security. Unauthorized parties may also attempt to gain access to our systems or facilities through fraud, trickery or other forms of deceiving our team members and contractors.
International, Federal and State Tax Laws
We previously disclosed risks related to international, federal, state and local tax laws and regulations affecting our business.� We are updating the previously reported risk factor to reflect a change in the date upon which the Internet Tax Freedom Act is expiring and the possible impact to our business.

47


AOL INC.
PART II. OTHER INFORMATION

We could be subject to additional tax liabilities which could adversely affect our business.
International, federal, state and local tax laws and regulations affecting our business are extremely complex and subject to varying interpretations. These tax laws and regulations, or interpretations or application of these tax laws and regulations, could change or new laws and regulations affecting our business could be enacted. There can be no assurance that our tax positions will not be challenged by relevant tax authorities or that we would be successful in any such challenge. Currently, our subscription services are protected from taxation through the Internet Tax Freedom Act ("ITFA), which is in effect until December 11, 2014, and there is no guarantee that this exemption will continue past this date. If the ITFA is allowed to expire, our services will be subject to taxes that we will need to collect from our customers, and implementing systems to collect and report such taxes may require significant resources.
Several taxing jurisdictions have sought to increase revenue by imposing new taxes on advertising generally, and internet advertising specifically, or by increasing general business taxes. Imposing new taxes on advertising or internet advertising would adversely affect us. Other states have sought to expand the definition of nexus for the purpose of taxing goods and services sold over the internet. If enacted, these new taxes would adversely affect our consumers and, as a result, could adversely affect our business.

ITEM�2.����UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
Repurchases of Equity Securities
The following is a summary of common shares repurchased by the Company under the 2014 Stock Repurchase Program:
Period
Total Number of Shares Purchased
Average Price Paid per Share
Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs (a)
Approximate Dollar Value of Shares that May Yet Be Purchased Under the Plans or Programs (a)
July 1, - July 31, 2014


$




$
150,000,000

August 1, - August 31, 2014
942,000

$
42.46

942,000

$
110,000,000

September 1, - September 30, 2014


$




$
110,000,000

Total
942,000

$
42.46

942,000


(a)On July 28, 2014, the Board approved a new stock repurchase program (the "2014 Stock Repurchase Program"), which authorizes AOL to repurchase up to $150 million of its outstanding shares of common stock from time to time over the twelve months following the announcement of the program, depending on market conditions, share price and other factors. The repurchases may be made in accordance with applicable securities laws in the open market, in block trades, pursuant to pre-arranged trading plans or otherwise and may include derivative transactions. The 2014 Stock Repurchase Program may be suspended or discontinued at any time.

ITEM�6.����EXHIBITS
See the Exhibit Index immediately following the signature page of this Quarterly Report.

48




AOL INC.
SIGNATURES

Pursuant to the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, on November�6, 2014.
AOL INC.
By
/s/ Karen Dykstra
Name:
Karen Dykstra
Title:
Chief Financial and Administrative Officer


49




AOL INC.
EXHIBIT INDEX

Exhibit
Number
Exhibit Description
Filed
Herewith
Form
Exhibit
Filing
Date
3.1
Amended and Restated Certificate of Incorporation of the Registrant filed with the Secretary of State of the State of Delaware on December 9, 2009.
8-K
3.1
12/11/09
3.2
Amended and Restated By-laws of the Registrant.
8-K
3.2
12/11/09
4.1
Specimen Common Stock Certificate of Registrant.
8-K
4.1
12/11/09
4.2
Indenture, dated August 19, 2014, between AOL Inc. and The Bank of New York Mellon.
8-K
4.1
8/19/14
4.3
Global Note.
8-K
4.2
8/19/14
10.1
Confirmation of Base Call Option Transaction, dated August 13, 2014, between AOL Inc. and Goldman, Sachs & Co.
8-K
10.1
8/19/14
10.2
Confirmation of Base Call Option Transaction, dated August 13, 2014, between AOL Inc. and JPMorgan Chase Bank, National Association, London Branch.
8-K
10.2
8/19/14
10.3
Confirmation of Base Call Option Transaction, dated August 13, 2014, between AOL Inc. and Bank of America, N.A.
8-K
10.3
8/19/14
10.4
Confirmation of Base Call Option Transaction, dated August 13, 2014, between AOL Inc. and Deutsche Bank AG, London Branch.
8-K
10.4
8/19/14
10.5
Confirmation of Warrant Transaction, dated August 13, 2014, between AOL Inc. and Goldman, Sachs & Co.
8-K
10.5
8/19/14
10.6
Confirmation of Warrant Transaction, dated August 13, 2014, between AOL Inc. and JPMorgan Chase Bank, National Association, London Branch.
8-K
10.6
8/19/14
10.7
Confirmation of Warrant Transaction, dated August 13, 2014, between AOL Inc. and Bank of America, N.A.
8-K
10.7
8/19/14
10.8
Confirmation of Warrant Transaction, dated August 13, 2014, between AOL Inc. and Deutsche Bank AG, London Branch.
8-K
10.8
8/19/14
10.9
Confirmation of Additional Call Option Transaction, dated August 14, 2014, by and between AOL Inc. and Goldman, Sachs & Co.
8-K
10.9
8/19/14
10.10
Confirmation of Additional Call Option Transaction, dated August 14, 2014, by and between AOL Inc. and JPMorgan Chase Bank, National Association, London Branch.
8-K
10.10
8/19/14
10.11
Confirmation of Additional Call Option Transaction, dated August 14, 2014, by and between AOL Inc. and Bank of America, N.A.
8-K
10.11
8/19/14
10.12
Confirmation of Additional Call Option Transaction, dated August 14, 2014, by and between AOL Inc. and Deutsche Bank AG, London Branch.
8-K
10.12
8/19/14
10.13
Confirmation of Additional Warrants, dated August 14, 2014, by and between AOL Inc. and Goldman, Sachs & Co.
8-K
10.13
8/19/14

50




AOL INC.
EXHIBIT INDEX

Exhibit
Number
Exhibit Description
Filed
Herewith
Form
Exhibit
Filing
Date
10.14
Confirmation of Additional Warrants, dated August 14, 2014, by and between AOL Inc. and JPMorgan Chase Bank, National Association, London Branch.
8-K
10.14
8/19/14
10.15
Confirmation of Additional Warrants, dated August 14, 2014, by and between AOL Inc. and Bank of America, N.A.
8-K
10.15
8/19/14
10.16
Confirmation of Additional Warrants, dated August 14, 2014, by and between AOL Inc. and Deutsche Bank AG, London Branch.
8-K
10.16
8/19/14
10.17
Amendment to Credit Agreement among AOL Inc. as Borrower, several lenders from time to time parties thereto and JPMorgan Chase Bank, N.A., as Administrative Agent, dated August�13, 2014.
8-K
10.1
8/14/14
10.18*
AOL Inc. 2010 Stock Incentive Plan, as amended and restated.
S-8
4.4
8/8/14
31.1
Certification of Principal Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
X
31.2
Certification of Principal Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.����
X
32.1
Certification of Principal Executive Officer and Principal Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
X
101
Interactive Data Files Pursuant to Rule 405 of Regulation S-T: (i) Condensed Consolidated Statements of Comprehensive Income (Loss) for the three and nine months ended September 30, 2014 and 2013, (ii) Condensed Consolidated Balance Sheets as of September�30, 2014 and December�31, 2013, (iii) Condensed Consolidated Statements of Cash Flows for the nine months ended September�30, 2014 and 2013, (iv) Condensed Consolidated Statements of Equity for the nine months ended September�30, 2014 and 2013 and (v) Notes to Condensed Consolidated Financial Statements.
X
_______________________________________________
*����Management contract or compensatory plan or arrangement.
This certification will not be deemed filed for purposes of Section�18 of the Exchange Act (15 U.S.C. 78r), or otherwise subject to the liability of that section. Such certification will not be deemed to be incorporated by reference into any filing under the Securities Act or Exchange Act, except to the extent that the Registrant specifically incorporates it by reference.
In accordance with Rule 406T of Regulation S-T, the information in these exhibits is furnished and deemed not filed or a part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, is deemed not filed for purposes of Section�18 of the Exchange Act of 1934, and otherwise is not subject to liability under these sections and shall not be incorporated by reference into any registration statement or other document filed under the Securities Act of 1933, as amended, except as expressly set forth by specific reference in such filing.



51


Exhibit 31.1
CERTIFICATIONS
I, Timothy M. Armstrong, certify that:
1.
I have reviewed this Quarterly Report on Form�10-Q for the quarter ended September�30, 2014 of AOL Inc.;
2.
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.
Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.
The registrants other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules�13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
a.
Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
b.
Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
c.
Evaluated the effectiveness of the registrants disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation;�and
d.
Disclosed in this report any change in the registrants internal control over financial reporting that occurred during the registrants most recent fiscal quarter (the registrants fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrants internal control over financial reporting;�and
5.
The registrants other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrants auditors and the audit committee of the registrants board of directors (or persons performing the equivalent functions):
a.
All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrants ability to record, process, summarize and report financial information;�and
b.
Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrants internal control over financial reporting.


Date: November�6, 2014
By:
/s/ Timothy M. Armstrong
Name:
Timothy M. Armstrong
Title:
Chairman and Chief Executive Officer
(Principal Executive Officer)




Exhibit�31.2
CERTIFICATIONS
I, Karen Dykstra, certify that:
1.
I have reviewed this Quarterly Report on Form�10-Q for the quarter ended September�30, 2014 of AOL Inc.;
2.
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.
Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.
The registrants other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules�13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
a.
Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
b.
Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
c.
Evaluated the effectiveness of the registrants disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation;�and
d.
Disclosed in this report any change in the registrants internal control over financial reporting that occurred during the registrants most recent fiscal quarter (the registrants fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrants internal control over financial reporting;�and
5.
The registrants other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrants auditors and the audit committee of the registrants board of directors (or persons performing the equivalent functions):
a.
All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrants ability to record, process, summarize and report financial information;�and
b.
Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrants internal control over financial reporting.

Date: November�6, 2014
By:
/s/ Karen Dykstra
Name:
Karen Dykstra
Title:
Chief Financial and Administrative Officer
(Principal Financial Officer)




Exhibit�32.1
CERTIFICATION
PURSUANT TO 18�U.S.C. SECTION�1350,
AS ENACTED BY SECTION�906 OF THE SARBANES-OXLEY ACT OF 2002
In connection with the Quarterly Report on Form�10-Q for the quarter ended September�30, 2014 of AOL Inc. (the Company), as filed with the Securities and Exchange Commission on the date hereof (the Report),�each of the undersigned officers of the Company certifies, pursuant to 18�U.S.C. Section�1350, as adopted pursuant to Section�906 of the Sarbanes-Oxley Act of 2002, that to his respective knowledge:
1.
The Report fully complies with the requirements of Section�13(a) or 15(d) of the Securities Exchange Act of 1934;�and
2.
The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.
Date: November�6, 2014
/s/ Timothy M. Armstrong
Timothy M. Armstrong
Chairman and Chief Executive Officer
(Principal Executive Officer)
Date: November�6, 2014
/s/ Karen Dykstra
Karen Dykstra
Chief Financial and Administrative Officer
(Principal Financial Officer)




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