The Art of Shaving Launches New Power Brush System

Power Spin Brush and Pre-Shave Gel System Clinically Tested to Reduce Razor Bumps By Up To 69%*

NEW YORK--(BUSINESS WIRE)-- The Art of Shaving has introduced a new “Power Brush” System and regimen. The Power Brush and Unscented Pre-Shave Gel for Power Brush are made specifically to combat ingrown hair and razor bumps, two of the most commonly cited shaving issues.***

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This new system, when used in preparation for a shave, has been clinically tested to help reduce the amount of new bumps in three months* while reducing the occurrence of razor bumps by up to 69%*. The Art of Shaving Power Brush System reduces the occurrence of ingrown hairs significantly - up to 47% after first month of use** and increases the release of ingrown hair by up to 85% over 12 weeks**

The Art of Shaving Power Brush is a three speed brush device for men suffering from razor bumps. Featuring soft nylon bristles and water resistant thermo-plastic for use in the shower, this spinning brush can be used with the Pre-Shave Gel to gently exfoliate the skin and help release trapped hairs and minimize razor bumps with daily use**. The Art of Shaving Pre-Shave Gel creates a thin layer of protection on your face and neck while decreasing any tug and pull during a shave with its lightweight emollient, glycerin and a touch of Shea Butter.

"Good skin starts with good shave preparation. It was the foundational belief that inspired our first product – the pre-shave oil – and our “4Elements of the Perfect Shave”. Modernizing this step of preparation through the Power Brush system allows us to meet men’s grooming needs with a new solution, clinically tested to reduce razor bumps.” – Todd Brisky, The Art of Shaving CEO.

The Power Brush System is available at Art of Shaving store locations and at www.theartofshaving.com.

*After 12 weeks of daily shaving using a regimen of The Art of Shaving 2 in 1 Power Brush with Power Brush Gel, ProGlide Flexball Razor and TAOS 4 Elements Regimen, compared to shaving with shave cream alone** Daily shaving using a regimen of The Art of Shaving 2 in 1 Power Brush with Power Brush Gel, ProGlide Flexball Razor and TAOS 4 Elements Regimen, compared to shaving with shave cream alone*** AMJ 2016 TAOS Survey of XX Master Barbers and Shave Consultants

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Nike Communications, Inc.
Malinda Torres, 646-654-3406
[email protected]

Source: Procter & Gamble

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