Software Giant BMC Selects Clickability's SaaS Web Content Management Platform

October 5, 2009 8:00 AM EDT

SAN FRANCISCO, Oct. 5 /PRNewswire/ -- Clickability, Inc., the global leader in on-demand Web Content Management (WCM), today announced that global enterprise-management-software giant BMC Software has selected the Clickability Platform to power its brand flagship website, BMC.com.

"Clickability allows BMC.com to play a whole new role in how we market and sell our products," said David Greene, BMC's vice president of worldwide marketing. "The analytics and flexibility of the Clickability Platform have already enabled us to dramatically increase the direct, measurable impact of our website on our sales pipeline. At the same time, the money we saved is enabling us to continue improving the user experience for our global customers in ways that were not possible before. All of this is opening new conversations on how Marketing can support Sales and the business."

"BMC wanted to provide a better customer experience, track user behavior and needs, and accelerate the sales cycle," said Michele Floriani, BMC's director of brand management. "The Clickability Platform is easy to use, allowing us to move much of our Web publishing into the hands of hundreds of business stakeholders and shift some of our Web team resources to higher value responsibilities in the Web program. It's a better run program and a better experience for our customers."

As a prerequisite for BMC's CMS migration, the Clickability Platform was required to integrate with various installed business applications, including BMC's current Customer Master and Document Management systems.

"BMC is in the business of delivering solutions for IT efficiency, and we have extremely robust IT systems and teams of our own," said Dan Zubkoff, BMC's director of information technology. "Clickability was the only SaaS solution with the infrastructure and service levels we require. The live-live data centers, technical account management processes, support SLA and Akamai integration were critical in our decision to choose Clickability. What's more, business continuity and uptime are paramount because our website is the hub for all parts of our business, including support, demand generation, sales engagement, and brand building."

The multi-year deal between Clickability and BMC Software closed in late 2008. Content migration of tens of thousands of content assets from the old system and site implementation with the new design was completed in April 2009. See the results at www.BMC.com.

Complimentary Webinar

To learn more, marketers should attend the complimentary webinar, "Next-Generation WCM -- Marketing Shotgun to Sharpshooter," on Wednesday, October 14, at 11 a.m. Pacific Time. Participants include Senior Analyst Stephen Powers of Forrester Research as well as Michele Floriani, director of brand management at BMC, who will share practical advice on how marketing teams can build a cohesive strategy to leverage the power of next-generation WCM. All Webinar attendees will receive a complimentary copy of Forrester's "Five Additional Options to Consider for Web Content Management."

http://www.clickability.com/news/Webinars/Webinar_Next_Generation_WCM_Marketing_Shotgun_to_Sharpshooter.html

About Clickability, Inc.

Clickability(TM) is the global leader in on demand Web Content Management (WCM). The company enables customers to take content from any source and publish to any device, managing their entire content repository of digital assets more effectively in "the cloud." The Clickability Platform is unique in leveraging four pillars to support the complete content lifecycle: Software as a Service (SaaS), Infrastructure as a Service, Innovation as a Service, and On-Boarding and Support as a Service. Enterprise customers such as Amcor, Cantor Fitzgerald, and NetApp, as well as media and entertainment leaders such as CNN, Smithsonian, the Tribeca Film Festival, and the Wall Street Journal, rely on Clickability to reduce costs, increase revenues, build global brands, and foster stronger customer relationships. Hosted in secure, energy-efficient data centers, the multi-tenant Clickability Platform offers customers an environmentally friendly alternative to hardware ownership. Founded in 1999, the privately held company is headquartered in San Francisco, with offices in New York and London. Clickability garnered the Software and Information Industry Association's CODiE Award for best content management solution in 2008 and 2009. It is positioned in the Visionaries Quadrant of the 2009 Magic Quadrant Report for Web Content Management. More information is available by calling toll-free 888-352-9682 or visiting www.clickability.com. Connect with Clickability at http://www.facebook.com/clickability and http://twitter.com/clickabilityinc.

©2009 Clickability, Inc. Clickability is a trademark of Clickability, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

SOURCE Clickability, Inc.

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