ReadingGlasses.com Chooses Cotendo for Accelerating Website Transactions

October 21, 2009 11:00 AM EDT

SAN CARLOS, CA -- (MARKET WIRE) -- 10/21/09 -- Cotendo, a site acceleration services provider, today announced that ReadingGlasses.com, the leading online specialty retailer of designer reading glasses and accessories, has selected the Cotendo Site Acceleration Suite to dramatically accelerate its customer transactions. ReadingGlasses.com implemented Cotendo's full suite of services to achieve integrated 'whole site' acceleration of both static and dynamic content as well as site-related DNS services -- and accomplished a substantial improvement in performance from their prior infrastructure services vendor.

"Our initial performance tests with Cotendo involved five-step transactions -- across the board in the U.S. we saw at least a 5 second improvement; in Australia we saw an improvement of 28 seconds, down from 60 seconds for our previous partner," said Jason Kyle, eCommerce Director at ReadingGlasses.com.

"Our ability to service customers faster is key to providing them with a satisfactory shopping experience," said Peter Granoff, CEO of ReadingGlasses.com. "Enabling them to progress smoothly and quickly through the selection and purchase process is critical to maximize our revenue and gain market share."

ReadingGlasses.com began implementing the Cotendo site acceleration suite -- including services for Content Delivery, Dynamic Site Acceleration (DSA), Socket Secured Layer (SSL) Acceleration, and Advanced Domain Name Service (ADNS) -- in early September. Said Kyle, "It has been a really simple process. Cotendo has taken ownership of it and, at every step, if I have any questions, they have been immediately responsive. In our evaluation of the major CDN vendors, Cotendo impressed us that their support would be unmatched. That's proven to be the case and it was a huge factor in our choice of Cotendo."

"We are proud to have been selected by ReadingGlasses.com as their partner to accelerate website transactions," said Ronni Zehavi, Cotendo's CEO. "We are committed to delivering the advanced technology and top-notch support that will provide the site performance and uptime essential for their success as an eCommerce business."

About ReadingGlasses.com

Since opening the world's first Reading Glasses Boutique in 1987 and ReadingGlasses.com in 2000, Reading Glasses has been recognized as the leading specialty retailer of designer reading glasses and accessories. The company pledges to consistently provide excellence in quality, selection, value and service. Working previously with JDC in 1996, ReadingGlasses.com donated 5,000 new pairs of men's and women's reading glasses to the people of Tunisia, Africa.

About Cotendo

Cotendo is a site acceleration services provider and an innovator of software-focused site acceleration technologies. Cotendo's full suite of site acceleration services is addressing an important unmet need that Internet content and web application providers have for application-level flexibility and sophisticated management of performance and cost. Cotendo is led by experts in intelligent content management and content delivery networks. Founded in 2008, Cotendo is funded by Sequoia Capital and Benchmark Capital. The company is headquartered in Sunnyvale, California with R&D based in Israel. For more information about Cotendo and its Site Acceleration Suite, visit www.cotendo.com.

Press Contacts:
Liz Youngs
Commstrat for Cotendo
+1 843 971 7140
liz@commstrat.net

Jan Wiedrick-Kozlowski
Commstrat for Cotendo
+1 585 392-7878
jan@commstrat.net

For ReadingGlasses.com:
Peter Granoff
CEO

Stocks Mentioned

Related Entities

• Benchmark Capital
• Sequoia Capital

Add Your Comment

Name

Subject

Body

Verification can't see the text?
click here to refresh the image.
what's this?