New Guide Helps Consumers Choose the Right Loan Comparison Website

London, England (PRWEB UK) 25 May 2015

Western Circle Ltd (WCL), a London-based lending company trading as Cashfloat.co.uk, has published a new guide to ensure that people looking for affordable loans online in the UK have the information that they need to choose the loan best-suited for their particular circumstances.

"We're excited to empower loan seekers with a new tool that enables them to find a loan that meets their actual needs," said Ofer Akerman, a representative of WCL. "There's a lot of misinformation out there, and we aim to help people wade through it."

With so many comparison sites available, customers can be at a loss for how to approach the process. The guide offers answers that every prospective borrower should to know before taking out a loan – from the basics (e.g. what is an interest rate?) to the more advanced (e.g. what makes a good direct lender?).

"How is it possible, in the digital world of today, to know exactly who is on the other side of the screen?" says the guide. "It turns out that even in the digital world, good companies have a 'seal' worth looking out for. All you need to do is check."

The information prospective borrowers would need about a loan should be made clear by loan comparison sites. "One of the best available tools is an online loan calculator," states the guide. "The loan calculator is a tool that allows you to precisely see the details of your loan."

WCL highlights the importance of finding a transparent and fair company that operates under the new Financial Control Authority (FCA) regulations. The company is working with industry leaders to establish a new level of business integrity and compliance.

The complete loan comparison guide can be found here.

About Western Circle Ltd:
Western Circle Limited is a technology and intelligence oriented lending company. The company develops and integrates technologies to enable affordable loans online under the new FCA regulations. These technologies include underwriting expert systems, online loan intelligence analytics and proactive compliance management systems. WCL has already helped over 4000 people in the UK alone to obtain affordable loans online, via its trading style http://www.cashfloat.co.uk. Western Circle Ltd aims to reinvent the science of online affordable loans, and make this helpful and responsible financial instrument accessible to all clients across the UK.

For all media information contact:

2a Highfield Avenue
London
NW11 9ET

Registered England & Wales

Telephone: +44 203 757 1933
Email: akerman(at)cwesterncircle(dot)co.uk

Read the full story at http://www.prweb.com/releases/2015/05/prweb12729090.htm

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