Major Themes at MAPIC 2009

November 11, 2009 12:09 PM EST

PARIS--(BUSINESS WIRE)-- Key players in the international retail real estate business from 60 different countries will meet in Cannes for the 15th MAPIC from 18 to 20 November. The major topics to be covered at this event include the impact of consumer behavior on the sector, Germany's remarkable performance in the current crisis, tomorrow's markets, urban retailing planning, the investment agenda, and incorporating sustainable development into retail real estate projects.

The impact of changing consumer patterns

There has been a rapid change in consumer behavior in recent years, especially due to the crisis and how it affects purchasing power. As a result, retailers and developers are changing their growth strategies.

Conferences:

    --  Dan Stanek, Executive Vice President, Retail Forward(USA): Retail
        renewal: a new landscape emerges (Wednesday 18 November)
        Click here for more

    --  John Devine, President, Subway Real Estate Corp. (USA): A tenant's
        perspective on developing in today's challenging economic times
        (Thursday 19 November)
        Click here for more

Speed Matching Sessions: presentations of innovative retailer and shopping center projects tailored to these challenges

Click here for more

Professionals with innovation strategies attending MAPIC include:

    --  Retailers with innovative concepts attending MAPIC for the first time:
        Chronostock (France), Ekyog (France), Giovanni Galli (Portugal), It's
        Sugar (USA), KidZania (Mexico), Oxford Skin Clinics (UK), Unvisited
        World (UK), Waffle Factory (Belgium), and more.
        Click here for more

    --  Projects showcased in the exhibition area include:
        o Turawa Park developed by developer Helical Poland (Poland)
        o The Greencenter(R) developed in Madrid by Immobiliere Frey (France)
        o Das Neue Thier Areal developed by ECE Projektmanagement (Germany)
        o The center developed in Cracow by TriGranit Development Corporation
          (Hungary)
          Click here for more

Western Europe resists the crisis, especially Germany, the 2009 guest of honor

With a population of 82 million consumers enjoying above-average European purchasing power, Germany has a retail market that is somewhat complex but still competitive in terms of investment opportunities.

Conferences:

    --  German shopping centers: a safe haven for retailers - including a case
        study of the Spanish brand Desigual (Wednesday 18 November)
        Click here for more

    --  Retail development: what's in the pipeline in the Big 5? (Wednesday 18
        November)
        Click here for more

    --  A special Spotlight on Cities session focused on Germany, with an
        introduction to retailing planning in German cities, followed by a
        presentation from the city of Leipzig (Wednesday 18 November)
        Click here for more

Professionals attending MAPIC include:

    --  Developers: ECE Projektmanagement, Activ Immobilien
    --  Investors: Aareal Bank, Commerz Real, Deka Immobilien
        o Retailers: ready-to-wear brands Deichmann Group, Framode, Jack
          Wolfskin, Lerros Moden, Peek & Cloppenburg, S. Oliver B. Freier, Takko
          Fashion; the catering brand Tchibo; leisure brands Kaufland Stiftung
          and Media-Saturn Holding; the pet food and accessories brand Fressnapf
          Click here for more

Emerging markets: growth drivers for the future

MAPIC will look at such promising markets as Brazil, Argentina, India and China and explore their substantial retail real-estate potential for the sector.

Conferences:

    --  Brave new worlds: a tour of emerging markets (Wednesday 18 November)
        Click here for more

    --  A diamond in the rough: the Middle East retail industry (Thursday 19
        November)
        Click here for more

    --  Entering emerging markets: your questions answered (Thursday 19
        November)
        Click here for more

    --  New Look: winning strategies in developing markets (Wednesday 18
        November)
        Click here for more

Speed Matching Sessions presenting shopping center projects:

Paseo del Fuego (Argentina) presented by RETCO Commercial Developers

City Center, Shanghai (China) presented by Treasury Holdings China Ltd

Alzamar (Morocco) presented by BRE - Best Real Estate

Stadion Zilina (Slovakia) presented by DEVELON

Click here for more

Developers attending MAPIC:

    --  Palm Hills Developments (Egypt)
    --  Libyamall (Libya)
    --  Triland Development (Bosnia Herzegovina)
    --  Diogenes (Brazil)

Master franchises presented at MAPIC include:

ABC (Lebanon), Alshaya (Poland), Balfin Group (Albania), Delta Sport (Russian Federation), Fox (Bulgaria), KMK (Tunisia), Landmark Group (UAE), Morocco Retail Group (Morocco), NFI Empik (Poland), Sinteks (Azerbaijan).

The vital role of cities in tomorrow's real-estate projects

Cities are fully aware of the role retailing plays in attracting visitors and boosting their economies. They are therefore paying much closer attention to retailing development strategies.

Spotlight on Cities Conferences:

    --  Presentation of retailing planning projects (3 sessions) from European
        cities in Belgium (La Louviere and Tournai), the UK (London, Newport and
        Edinburgh), France (Lille), and the Italian regions (Piedmont, Liguria).
        Click here for more

Local authorities attending MAPIC include:

    --  From France: Bordeaux, Lille, Lyon, Marseille, Mulhouse and Rouen
    --  From Belgium: Antwerp, Arlon, Charleroi, Ghent and the Province of
        Luxembourg
    --  From Italy: the regions of Emilia Romagna, and Lazio
    --  From the UK: Belfast, Derby, Edinburgh and Newport
    --  As well as: Barcelona (Spain), Stockholm (Sweden), and Kosice (Slovakia)

Investment: the current outlook in the retail real-estate market

Investment is a highly meaningful issue in today's economic environment.

Conferences:

    --  Looking ahead: post-crisis investment opportunities (Wednesday 18
        November)
        Click here for more

    --  Chris Igwe, Head of Retail, Senior Director, EuropeanRetail Leasing,
        EMEA, CBRE(France): Wrap up, a snapshot of the retail real-estate market
        from the investment perspective, and the professional mindset in this
        sector (Friday 20 November)
        Click here for more

Investors attending MAPIC include:

    --  Germany: Aareal Bank AG, Aberdeen Property Investors, Bayernlb Gf
        Immobilien, Commerz Real, Deka Immobilien
    --  Canada: CPP Investment Board
    --  France: Eurohypo AG, Natixis Asset Management Immobilier, Societe
        Generale Corporate & Investment Banking
    --  Poland: Ge Real estate Poland SP. Z O. O
    --  Czech Republic: ING Real estate
    --  UK: GIC Real estate International, Macquarie Capital (Europe) LTD

Incorporating sustainable development into the retail real-estate sector

The future of retail real-estate goes hand in hand with sustainable development.

Conference:

    --  Retrofit strategies for existing shopping centers (Wednesday 18
        November)
        Click here for more

The MAPIC Awards 2009 (Thursday 19 November):

The MAPIC Awards honor retail real estate excellence and include the Best sustainable retail development category where the finalists are:

    --  Cameleon Wolowe (Belgium)
    --  Ernest-August-Galerie (Germany)
    --  McDonald's (USA)
        Click here for more

Prepare yourself for MAPIC with:

- the conference programme and session descriptions

- the MAPIC Online Media Centre featuring MAPIC and customer press releases

Find more information on MAPIC at www.mapic.com

For editors:

Founded in 1963, Reed MIDEM is a leading organizer of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world's leading events organizer, with over 470 events in 37 countries. In 2008 Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 38 fully staffed offices.

Reed organizes a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 470 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, environment, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewelry, life science & pharmaceuticals, machinery, medical education, printing & graphics, property & real estate, security & safety, sports & recreation, travel.

For further information about Reed MIDEM visit www.reedmidem.com.

MAPIC(R) is a registered trademark, all rights reserved.

    Source: Reed MIDEM

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