Etelos to Enable OpenID(R) Across Multiple Business Apps

November 11, 2009 9:05 AM EST

RENTON, Wash.--(BUSINESS WIRE)-- Etelos, Inc. (OTCBB: ETLO), a developer and operator of private-labeled marketplaces for Web-based business applications, announced support for OpenID for user authentication and Single Sign On (SSO) within the Etelos Platform Suite. SSO using OpenID will be included as a standard feature within the Etelos Platform Suite and will be made available to provide a single point of user authentication for business apps distributed via Etelos Marketplaces. As part of this announcement, Etelos is also joining the OpenID Foundation.

With the enablement of OpenID as part of the Etelos Platform Suite, Etelos can offer its private-labeled Marketplace Partners and their subscribers an open, widely used SSO standard for subscribers to their business applications. This will greatly improve the customer experience for small business - giving them user management features that previously have been available only to enterprise customers.

OpenID is a decentralized standard for managing usernames and passwords for single-logon access to various web-based applications, social media sites and blogs. OpenID is managed by the OpenID Foundation and is supported by organizations including AOL, Booz Allen Hamilton, FaceBook, France Telecom, Google, IBM, Microsoft, MySpace, PayPal, Telecom Italia, VeriSign and Yahoo.

"As OpenID and single-sign-on become more wide-spread, we want to give users of business Web applications the ability to control their identities," said Danny Kolke, Etelos Founder & CEO. "This is a perfect fit for our Marketplace Partners and the subscribers to the applications in our extensive Syndication Partner network, who are looking for an improved user experience without having to rely on proprietary technology."

By implementing OpenID, Etelos will provide a User Management Interface (UMI) console for managing all of the application users for a small business subscriber. With the Etelos UMI, application users will be able to access their application via the single sign on and link to their Web apps via a single-user portal. Using the OpenID standard, Etelos Syndication Partners can leverage this user management tool with their own app as well as across all of a customer's apps subscriptions in a Marketplace Partner marketplace.

"Creating a turnkey marketplace of SaaS applications to sell to your customers is a compelling value proposition, essentially creating a Platform as a Service offering," said Brian Kissel, CEO of JanRain and Chairman of the OpenID Foundation. "Leveraging OpenID to extend the platform to include unified SSO across a suite of offerings makes good business and operational sense as well. This is yet another example of the growing momentum for OpenID across a wide range of market applications."

"Continuing the momentum of OpenID this year, it's excellent to see Etelos providing small and medium businesses and enterprises a widely deployed identity solution," said Chris Messina, board member of the OpenID Foundation.

OpenID is now available to Etelos private-labeled marketplace providers and syndication partners. They can also use their Marketplace to become an OpenID Provider or leverage other OpenID providers. For more information or to browse those marketplaces, please visit Etelos.com.

About Etelos, Inc.

Etelos is the developer of a Web app distribution platform for delivering Web apps for businesses. Unlike other cloud computing and Platform-as-a-Service (PaaS) solutions, Etelos enables software manufacturers to migrate existing applications or to create new applications, then to package, distribute, host, bill, market and support their Software-as-a-Service (SaaS) enabled applications through a number of third-party branded application marketplaces, all based on the Etelos Platform Suite. Etelos(TM), the Etelos Platform Suite(TM), EASE(TM), Etelos App Server(TM), Etelos VE(TM), Etelos Cloud(TM) and Etelos Marketplace(TM) are trademarks of Etelos, Inc.; other trademarks are the property of their respective owners. For more information about Etelos, please visit Etelos.com.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Etelos' business which are not historical facts may be "forward-looking statements" that involve risks and uncertainties. Forward-looking statements include, among other things, statements concerning the company's partnership with others, the future financial performance of our company, the acceptance of our products and services, the success and timeliness of our product and platform roll-out and other statements qualified by words such as "anticipate," "believe," "intend," "may" and other words of similar import. These statements are neither promises nor guarantees, but involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements, including: implementation of the OpenID standard, our partnerships with this Partner or others, the future financial performance of our company, the acceptance of our products and services, the success and timeliness of our products and platform roll-out. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's reports that Etelos files periodically with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement, and Etelos undertakes no obligation to update publicly any forward-looking statement for any reason, except as required by law, even as new information becomes available or other events occur in the future.

    Source: Etelos, Inc.

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