Priceline.com (PCLN) volatility low as shares trend towards record high

Priceline.com (Nasdaq: PCLN) September 545 and 550 calls are active as shares rally $16.20 to $547.63. Credit Suisse has a $720 price target on PCLN. October put option implied volatility is at 41, January is at 46; compared to its six-month average of 50 according to Track Data.

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