Weather Channel Acquires Weather Underground
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The Weather Channel Companies (TWCC) announced an agreement to acquire Weather Underground, a leading provider of Web based weather data.
"Everyone in the weather space is familiar with the strength of Weather Underground and its innovative method of presenting weather data. Weather Underground will add a great complementary, brand to our portfolio, a brand with a distinct, loyal, and active user base that will enable us to reach a unique segment of users,” said TWCC CEO David Kenny. "Most importantly, this acquisition will grow the weather expertise that is central to everything we do and will result in better forecasts and weather data for users on all of our platforms."
Terms of the deal were not disclosed.
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"Everyone in the weather space is familiar with the strength of Weather Underground and its innovative method of presenting weather data. Weather Underground will add a great complementary, brand to our portfolio, a brand with a distinct, loyal, and active user base that will enable us to reach a unique segment of users,” said TWCC CEO David Kenny. "Most importantly, this acquisition will grow the weather expertise that is central to everything we do and will result in better forecasts and weather data for users on all of our platforms."
Terms of the deal were not disclosed.
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