WPP (WWPGY) Acquires U.S.-Based App Developer EffectiveUI
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WPP (Nasdaq: WPPGY) announces that it has acquired all the assets of EffectiveUI, Inc., a leading user experience agency that designs and develops custom web, mobile, desktop and touch-enabled applications.
EffectiveUI's unaudited revenues for the year ended 31 December 2011 were $20.8 million, with gross assets at the same date of $6 million.
EffectiveUI adds even more digital capabilities to WPP's acknowledged digital leaders and global networks - Wunderman, OgilvyOne and VML - and its other digital assets including WPP Digital and Possible Worldwide. WPP's digital revenues are now almost $4.8 billion of the Group's overall $16 billion revenues. WPP has set a target of 35-40% of revenue derived from digital in the next five years and in Wunderman and OgilvyOne, with revenues of over $950 million and over $900 million respectively, and VML, it has three agencies voted "digital leaders" by the leading independent internet research firm. No other holding company has more than one.
EffectiveUI's unaudited revenues for the year ended 31 December 2011 were $20.8 million, with gross assets at the same date of $6 million.
EffectiveUI adds even more digital capabilities to WPP's acknowledged digital leaders and global networks - Wunderman, OgilvyOne and VML - and its other digital assets including WPP Digital and Possible Worldwide. WPP's digital revenues are now almost $4.8 billion of the Group's overall $16 billion revenues. WPP has set a target of 35-40% of revenue derived from digital in the next five years and in Wunderman and OgilvyOne, with revenues of over $950 million and over $900 million respectively, and VML, it has three agencies voted "digital leaders" by the leading independent internet research firm. No other holding company has more than one.
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