Boston Beer Co. (SAM) Chairman Koch Enters 50K 10b5-1 Trading Plan; Co. to Repurchase $75M in Stock

Boston Beer Co. (NYSE: SAM) disclosed that on May 13, 2015, C. James Koch, Chairman of the Registrant, entered into an individual sales plan pursuant to Rule 10b5-1 of the Securities Exchange Act of 1934, as amended, for trading in shares of the Registrant’s Class A Common Stock. The maximum number of shares that may be sold pursuant to Mr. Koch’s 10b5-1 Plan is 50,000 shares. The purpose of Mr. Koch’s 10b5-1 Plan is to provide liquidity and investment diversification. Once executed, transactions under Mr. Koch’s 10b5-1 Plan will be disclosed publicly through Form 4 and/or Form 144 filings with the Securities and Exchange Commission.

On May 15, 2015, the Registrant entered into a 10b5-1 Plan to repurchase up to $75 million in Registrant’s Class A Common Stock during the period commencing June 15, 2015 and ending September 26, 2015.

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