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Netflix (NFLX) Lowers Q3 Domestic Subs Outlook

September 15, 2011 6:58 AM EDT
Netflix, Inc. (NASDAQ: NFLX) has updated third-quarter guidance.

Reduces domestic streaming-only user count from 10 million to 9.8 million, and domestic DVD-only accounts from 3 million to 2.2 million users.

Total accounts from 22 million to 21.8 million.

Financial guidance for the quarter is unchanged, as is international subscriber guidance.

The company said:
Despite the guidance revision, we remain convinced that the splitting of our services was the right long-term strategic choice. The strategy behind the split of our services is four-fold:
(1) to create a dedicated DVD rental division that takes pride in great execution and maximizes the opportunity for disc rental over the coming decade;
(2) to enable us to improve our global streaming service even more rapidly, because it is not meshed with a domestic DVD business;
(3) to enable us, with the growth in revenue, to license more streaming content and thereby improve our streaming service even more;
(4) to remain very price aggressive, with $7.99 per month for unlimited streaming of a huge library of TV shows and movies, and $7.99 per month for unlimited DVD rentals, 1 out at-a-time.


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