Bidz.com Launches Arabic-Language Version of Its Popular Online Auction Site

October 6, 2008 8:00 AM EDT

CULVER CITY, Calif.--(BUSINESS WIRE)--

Bidz.com (NASDAQ: BIDZ), a leading online retailer of jewelry, announced today the launch of a complete Arabic-language version of its online auction site, Bidz.com. This version of the Web site can be accessed by clicking the "Arabic" banner on the Company's homepage, www.bidz.com. The Company has also hired Arabic speaking marketing personnel to better assist the new clientele.

The Arabic-language site is geared to Arabic-speakers, of which there are over 400 million worldwide. It is expected that the majority of sales conducted in Arabic will come from the Middle East, which includes two countries, United Arab Emirates and Saudi Arabia, that already rank in Bidz.com's top ten countries by sales. The Company will utilize both internet and traditional advertising in the Middle East to publicize its Arabic translation.

Bidz.com derives approximately 25% of its revenue from outside the U.S., and international revenue grew 56% in the second quarter of 2008. The Arabic-language site is the second in a series of non-English sites, which will seek to tap into the auction site's attractiveness around the world and will diversify the company's revenue stream. The Company successfully launched a Spanish language version of its online auction site in May of 2008.

"Our exciting auction format delivers unsurpassed value to consumers, and we have already seen strong willingness of Middle Eastern customers to make jewelry purchases online from overseas," said Leon Kuperman, Chief Technology Officer and Vice President of Business Development of Bidz.com. "We believe that the demand for jewelry in the Middle East is among the strongest in the world, and see the Arabic translation as a tremendous growth opportunity for the Company."

About Bidz.com

Bidz.com, founded in 1998, is an online auctioneer of jewelry. Bidz offers its products through a live auction format as well as a fixed price online retail store. To learn more about Bidz.com visit its website at www.bidz.com.

Safe Harbor Statement

This press release includes statements made by Bidz that are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, including forward-looking statements about the Company's estimated revenue, gross margins, earnings and tax rates. All statements other than statements of historical facts contained in this press release, including statements regarding the Company's future financial position, business strategy and plans and objectives of management for future operations, are forward looking statements. The words "believe," "may," "will," "estimate," "continue," "anticipate," "intend," "expect," and similar expressions, as they relate to the Company, are intended to identify forward looking statements. Bidz based these forward-looking statements largely on current expectations and projections about future events and financial trends that Bidz believes may affect its financial condition, results of operations, business strategy and financial needs. Risks and uncertainties relating to these statements include the ability of the Company to attract customers to its website and offer attractive products; to maintain its website, electronic data processing systems, and systems hardware; to forecast accurately net revenue and plan for expenses; to protect intellectual property rights; and potential litigation and government enforcement actions that may result from our prior securities offerings. All forward-looking statements are qualified in their entirety by reference to the factors described in Part I, Item 1A, "Risk Factors" in Bidz' 2006 Annual Report on Form 10-K, and in Part II, Item 1A, "Risk Factors" in Bidz' Quarterly Report on Form 10-Q for the quarter ended September 30, 2007, that could cause the actual results of Bidz to differ materially from those projected in such forward-looking statements.

All subsequent forward-looking statements, whether written or oral and whether made by or on behalf of Bidz, also are expressly qualified by these cautionary statements. Any forward-looking statement speaks only as of the date on which such statement is made, and Bidz undertakes no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of unanticipated events. New factors emerge from time to time and it is not possible for Bidz to predict all such factors, nor can it assess the impact of each such factor or the extent to which any factor, or combination of factors, may cause results to differ materially from those contained in any forward-looking statement.

Source: Bidz.com

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