comScore Says Black Friday Online Spending Up 1%
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According to comScore, Black Friday saw $534 million in online spending, up 1% from a year ago. The group said holiday season-to-date online spending is down 4% to $10.41 billion.
comScore chairman, Gian Fulgoni, said, "Early reports suggest that Black Friday sales in retail stores were slightly better than anticipated in this depressed retail climate, and that performance apparently extended to the online channel, which saw sales on Thanksgiving Day and Black Friday combined increase 2 percent versus year ago. It's probable that on Black Friday consumers responded positively to the very aggressive promotions and discounts being offered in retail stores, so it will be important to see how they respond to similarly attractive deals being offered online on Cyber Monday, the traditional kick-off to the online holiday shopping season."
Stocks: Amazon.com (Nasdaq: AMZN), eBay (Nasdaq: EBAY), Overstock.com (Nasdaq: OSTK).
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