Entercom Taps SplashCast for Social Networking Strategy

November 12, 2008 8:00 AM EST

BALA CYNWYD, Pa. & PORTLAND, Ore.--(BUSINESS WIRE)--

SplashCast, a leading content syndication service for emerging media, today announced that Entercom Communications Corp. (NYSE: ETM), one of the top five radio broadcasting groups in the U.S., will go live with SplashCast technology on the Web sites of 70 music radio stations. The announcement is part of a strategic Entercom initiative to provide listeners of its music stations with more local content, more ways to interact with one another online, and the ability to easily share their favorite content on social networks such as Facebook and MySpace.

"Our stations create exciting, engaging and locally relevant content for millions of weekly listeners and online visitors," noted Sandy Smallens, Entercom's Senior Vice President, Digital. "SplashCast's sophisticated technology provides a distribution platform for us to deliver this content everywhere, while also tapping into the groundswell in popularity of social networks."

Starting this week, Entercom will roll out what are called SplashCast micro-channels - virtual, embeddable, interactive TVs - on the Web sites of its music stations. The first to launch is Z104 in Norfolk, VA (http://www.z104.com). Entercom's music radio stations will use the micro-channels to serve up fresh, original, regularly updated local content, including video coverage of events and concerts, exclusive interviews, photos, music and news. Each station's community of listeners can also contribute content and interact via SplashCast micro-channels, or embed them on their social networking profiles or other Web pages. Entercom's online strategy also provides advertisers with effective new marketing opportunities in local markets.

"Now more than ever, it's important for media companies to leverage their content to build a stronger sense of community among existing audiences, reach broader audiences and find new sources of revenue," said Michael Berkley, CEO of SplashCast. "Entercom is doing just that with SplashCast as a key component of its online strategy."

About Entercom Communications

Entercom Communications Corp. (NYSE: ETM) is one of the five largest radio broadcasting companies in the United States, with a nationwide portfolio of 110 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.

Known for developing unique and highly successful, locally programmed stations; Entercom is home to some of radio's most distinguished brands and compelling personalities. The company is also the radio broadcast partner of the Boston Red Sox, Boston Celtics, Kansas City Royals, New Orleans Saints and Buffalo Sabres.

Entercom focuses on creating effective integrated marketing solutions for its customers that incorporate the company's audio, digital and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.

The company's radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism and National Association of Broadcasters (NAB) Marconi Awards for excellence in radio broadcasting. In 2007, Forbes magazine named Entercom one of America's "Most Trustworthy Companies."

    For more information, please visit www.entercom.com.

    About SplashCast

SplashCast is a content syndication service designed specifically for emerging high-growth media, such as social networks. With SplashCast, brands can reach even the most elusive audiences in a smart, efficient way, by engaging them where they spend time with content they want and share, while content owners can reach new audiences and discover new sources of revenue. Companies using SplashCast include Sony BMG, Red Bull, Universal Music, Live Nation, NIKE, AEG, PBS and other top name brands. Founded in 2006, SplashCast is headquartered in Portland, Ore., and can be found online at www.splashcastmedia.com.

Source: SplashCast

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